Blogs
Using Buy Now Pay Later
For the better part of the past century, when a customer wanted to buy an item on credit from their favorite stores, they had two main options. The first was putting the purchase on a credit card. The second was using a layaway program, which allowed them to reserve an item at the store, pay […]
Most Consumers Know About Lab Grown Diamonds
Most Consumers Know About Lab Grown Diamonds Keywords: Consumer Research, Market Research, Lab Grown Diamonds
Understanding Diamond Crystals
When you first start learning about diamonds, you will discover that these carbon-based gems belong to the cubic crystal system. Diamonds can be unearthed in numerous forms that belong to this system. Here, Gem-A Gemology Tutor Pat Daly explains more about the shapes of diamonds. All crystals belong to a small number of major groups […]
Online Shopping by Age Group
Online Shopping by Age Group Keywords: Consumer Research, Market Research, Gen Z, Millennials, Gen X, Baby Boomers, e-commerce
How to Create Your Own Publicity
Independent jewelry stores and jewelry designers and small business owners are often wondering how to generate publicity for their jewelry brand without high cost or hiring an agency. The secret to creating publicity for your brand is to create news around your business. Publicity is the art of creating news, so in order to gain […]
Found it! TPC Members Already Have Your Next Best-Seller
Searching for your next best-seller at JCK? The super successful products don’t always announce themselves from the get-go but here’s what can help you track them down: Throughout the beginning half of the year, some TPC Members have offered buyers mini sneak peeks of new product at other shows and private meetings. The feedback they’ve […]
Consumer Online Purchasing & Experience Revealed in New Research by by The Plumb Club
(New York) Cutting-edge research done this year with consumers across the U.S. details how today’s shoppers search for, and purchase, jewelry and watches online. The survey also probed online budget and consumer opinion on the amount of reliable information available. Further, the study details consumer preferred platforms, as well as features they find useful and […]
How to Disclose Influencer Sponsorships
How to Disclose Influencer Sponsorships Keywords: Social Media, FTC, Compliance, Law, Policy
Retail Growth Categories are Focus of Plumb Club April Podcasts
New York – The educational Plumb Club monthly podcast postings for April have just been added to the learning library. The podcasts, by industry experts, focus on two areas that continue to grow within the jewelry industry, the increasing importance of special and custom orders and the growth in popularity of colored diamonds. Retailers will […]
Top Client Retention Strategies
Earning customer trust with American consumers can be a challenging task, but once you’ve accomplished it, you may have earned a customer for life. Data from a global survey conducted by Acquia found that 59% of U.S. consumers surveyed said that once they are loyal to a brand, they’ll be a loyal customer to that brand for the […]