Blogs
Social Media Image Sizes
Social Media Image Sizes Keywords: Social Media
Inclusions in Lab Grown Diamonds
There are two sophisticated ways of producing lab grown diamonds. The first is the High-Pressure High Temperature (HPHT) method, where heavy mechanical presses and intense heat are combined to replicate the conditions under which natural diamonds formed. The second is Chemical Vapor Deposition (CVD), a process that superheats gas into plasma, releasing carbon atoms to […]
The Plumb Club Unveils Jewelry Research
on Consumer Purchasing & Motivation
(New York) Celebrating its 40th anniversary, The Plumb Club today unveiled some of the results of a leading-edge survey conducted this year across the US, with a sampling of over 2,000 consumers. The survey is part of a multi-faceted research document executed with the assistance of Paola Deluca, The Futurist, and Qualtrics, a world-renowned survey […]
Messaging Retailers Use to Sell Lab Grown Diamonds
Messaging Retailers Use to Sell Lab Grown Diamonds Keywords: Consumer Research, Market Research, Lab Grown Diamonds
Great American Diamonds
A new exhibit has been unveiled at the Smithsonian’s National Museum of Natural History. “Great American Diamonds,” features four of the most significant diamonds found in the United States. The collection was sourced from the only two diamond mines that have operated in the United States: Arkansas’ Crater of Diamonds and Colorado’s Kelsey Lake Mine. […]
Natural / Lab-Grown Diamonds Downloadable Brochure
The Plumb Club is pleased to announce its first-ever piece of point-of-sale material. This illustrative, full-color consumer brochure, entitled “A Tale of Two Diamonds”, is now available to the entire jewelry industry, at no cost, and explains in easy-to-understand non-partisan consumer language the various differences in formation between earth-mined and lab-grown diamonds. The brochure is […]
NICE ICE, BABY
If the topic is diamonds—whether it’s lab-grown or natural, loose, or mounted in a jewelry design, Plumb Club Members have intel, advice, and opinions that may help you land on a bridal assortment that’s on the cutting edge of what customers want. Ahead, a snapshot of the diamond conversations we should all be having, from […]
2022 Global Gold Demand Up 18%
2022 Global Gold Demand Up 18% Keywords: Consumer Research, Market Research, Global gold demand, gold coins, gold bars, jewelry
The Pros and Cons of Coupon Codes
Are coupon codes worth your time? 80% of consumers are more likely to shop from a new brand if it provides a discount coupon, and that number jumps to 89% for millennials. So, yes, in short, coupon codes are an effective marketing tactic. But there’s a caveat. While coupon codes are desirable from a consumer’s perspective, there are numerous downfalls […]
US 2021 Gem Production, Imports and Exports
US 2021 Gem Production, Imports and Exports Keywords: Diamonds, sapphire, ruby, coral, pearls, emeralds, united states, Angola, Australia, Botswana, Brazil, Canada, Congo, Guinea, Lesotho, Namibia, Russia, Sierra Leone, South Africa, Tanzania, Zimbabwe, World