Blogs
Gemstone ID Checklist
Gemstone ID Checklist Keywords: Gemstones, Education
Popular Chains for Men
There has always been jewelry for men and guys who want to wear it. But in recent years, men’s jewelry has grown in popularity, especially when it comes to chain necklaces. Celebrities like Brad Pitt, Bad Bunny, Timothée Chalamet, Charles Melton, and Lakeith Stanfield are driving the demand for chains, whether the links are diamond-encrusted […]
The Plumb Club’s Most Accomplished Female Execs Are Unstoppable
According to a 2022 “Women in the Workplace” report from McKinsey & Co., “Despite modest gains in representation over the last eight years, women—and especially women of color—are still dramatically underrepresented in corporate America. And this is especially true in senior leadership: only 1 in 4 C-suite leaders is a woman, and only 1 in […]
US Jewelry Shoppers Prefer Small Businesses
US Jewelry Shoppers Prefer Small Businesses Keywords: E-commerce, Retail, Jewelry, Market Research
Research Outlines Factors That Determine A Purchase
Plumb Club Survey Provides Influences in Consumer Buying Decisions (New York) The Plumb Club’s comprehensive industry research study and consumer survey delves into the complex mix of physical, mental and emotional components that factor into how a customer decides to purchase. The survey outlines a number of key factors that influence that decision. The industry […]
Guide to Pearl Jewelry
Every woman should have pearl jewelry in her jewelry collection. Pearl quality is dependent on its source, how it was formed, and other quality factors. When shopping for pearl jewelry, your search should lead you to a professional jeweler near you, like a member of Jewelers of America, who has the expertise to ensure you […]
Where Gems Form in the Earth
Where Gems Form in the Earth Keywords: Geology, minerals, gemstones, education
Total US Jewelry Retail Sales 2006 to 2022
Total US Jewelry Retail Sales 2006 to 2022 Keywords: E-commerce, Retail, Jewelry, Market Research
Who Has The Best Red-Carpet Jewelry Style?
TPC Members Have Some Thoughts
Following red carpet events is a must when you work in the jewelry industry. Moments like men wearing brooches (Michael B. Jordan and others at the 2023 Oscars); a parade of supersized earrings (Taylor Swift at the 2023 Grammys; the Princess of Wales at the BAFTAs); and multi-colored gemstone stories (see: Zendaya at the 2023 […]
How to Create Engaging Carousel Ads
We know our readers are always out to get better returns, more conversions, and peak engagement out of Instagram and Facebook promotions. While results can vary among campaigns and ad types, carousel ads on both platforms generally outperform static ads in terms of engagement and click-through rate (CTR). On Instagram, we see the most popular […]