Blogs
Plumb Club Study Underscores A Bright Future for The Diamond Category
(New York) The Plumb Club’s groundbreaking research underscores continued growth for the diamond and diamond bridal jewelry categories. Both will continue to be a popular and preeminent category for most retail jewelers. According to Zippia.com, there were over 2.4 million marriages in the US during 2022 and the number of weddings projected for 2023 […]
Where Millennials Get Shopping Inspiration
Where Millennials Get Shopping Inspiration Keywords: E-commerce, Millennials, Market Research
Who is Gen Z
What is Gen Z? Generation Z comprises people born between 1996 and 2010. This generation’s identity has been shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19. Gen Z is currently the second-youngest generation, with millennials before and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how […]
Nomenclature for Heated Ruby & Sapphire with Residue in Fissures
Nomenclature for Heated Ruby & Sapphire with Residue in Fissures Keywords: Sapphire, Ruby, Corundum, heat treatment, fissures, cavities, synthetic
History of Diamonds
India, and to a lesser extent Borneo, were the only source of diamonds until about 1730, when Brazilian deposits were discovered. In India, diamond was for thousands of years known as a symbol of power and religion. Most Indian diamonds were mined in alluvial deposits along rivers over many centuries. Diamond was also highly […]
What Do Women Want? Ask Your Staff
When deciding how to assort your collections—and what new categories make sense to bring into your store—you’ve got a pretty reliable sounding board standing right in front you: Your customers! Ask them if there are any jewelry trends they’re loving, what they think of a particular trend you might want to try (hello, permanent bracelets!), […]
How to A-B Test Emails
How to A-B Test Emails Keywords: E-commerce, marketing
How to Avoid Package Theft
The industry is experiencing increased loss activity involving package thefts from couriers under false pretenses. Criminals are getting smarter and more creative than ever and jewelers and their clients are suffering as a result. What’s happening? Recent occurrences include packages being illegally redirected to a courier location for retrieval by the thief, or a […]
Historical Birthstone Lists
Historical Birthstone Lists Keywords: Retail, Garnet, Amethyst, Jasper, Sapphire, Chalcedony, Carnelian, Agate, Emerald, Onyx, Chrysolite, Aquamarine, Topaz, Ruby, Bloodstone, Sardonyx, Hyacinth, Pearl, Jasper, Diamond, Moonstone, Beryl, historical, birthstones, birthday, zodiac signs
Consumer Online Purchasing & Experience Revealed in New Research by by The Plumb Club
(New York) Cutting-edge research done this year with consumers across the U.S. details how today’s shoppers search for, and purchase, jewelry and watches online. The survey also probed online budget and consumer opinion on the amount of reliable information available. Further, the study details consumer preferred platforms, as well as features they find useful and […]