Blogs
American Gems: Benitoite from California
American Gems: Benitoite from California In 1907, by the headwaters of California’s San Benito River, a new blue gemstone was discovered which was to be named benitoite. Here, Elizabeth A. Gass FGA, Gemstone Advancement and Education Coordinator at Jewelry Television (JTV), takes a closer look at this all-American gemstone. The United States is a […]
Top 2023 Wedding Dates
Top 2023 Wedding Dates Keywords: Social Media Calendar, Market Research, Wedding, Bridal, Engagement
Gemstone Pleochroism
What is Gemstone Pleochroism? Some gems show pleochroism, two or three different colors depending on the viewing angle. Learn why this occurs and how it helps gemologists identify gems. Pleochroism means “more colors.” Pleochroic gems show two or three colors when viewed from different angles. This property appears quite spectacularly in gemstones such as andalusite, cordierite, emerald, […]
The Best Times to Post on Social Media
The Best Times to Post on Social Media Keywords: Social Media, Marketing
Quality Factors of Pearls
Size: The size of a pearl can reach 20 mm or more. Large pearls of high quality are rare and expensive. Weight: The weight of a pearl is usually indicated in carat (ct). 1 ct = 0.2 grams (g). Note that most cultured pearls are not sold by weight but by size (mm). The weight of natural pearls […]
Engagement Rings Get Bigger: 2022 Consumer Survey
Engagement Rings Get Bigger: 2022 Consumer Survey Keywords: Engagement Rings, Wedding, Bridal, Consumer Reseach
SLAY LADY SLAY
According to a 2022 “Women in the Workplace” report from McKinsey & Co., “Despite modest gains in representation over the last eight years, women—especially women of color—are still dramatically underrepresented in corporate America. And this is especially true in senior leadership: only 1 in 4 C-suite leaders is a woman, and only 1 in 20 […]
Guide to Spinel
History, Lore and Appreciation Spinel has long been one of the most underestimated gems on Earth, but that is rapidly changing. With education, there is a greater understanding and appreciation for the gemstone’s unique optical characteristics, its broad color palette, its rarity, and versatility. Red spinel has been known since ancient times, and for years […]
International Assay Office Hallmarks
International Assay Office Hallmarks Keywords: Gemstones, Education, Gold, Silver, Platinum, Precious Metals, Control Mark, Fineness Mark
How to Choose Keywords for SEO
Keywords are the backbone of a good SEO strategy. If you wonder how to choose keywords for SEO, this step-by-step guide will set you up for a great start. We’ll cover all the details of keyword research—from identifying keywords to analyzing them and selecting the best ones for your business. Before you dive in, create a […]