Blogs
Advanced Earring Post Soldering Techniques
As you progress in your jewelry-making life, your designs get more complicated and involved. This can pose a problem when adding earring posts to your designs. Because they’re small, easy to melt, and difficult to position and hold, they can cause a lot of issues. Continue reading for some advanced earring post soldering techniques that will make […]
Guide to the Diamonds of Canada
Guide to the Diamonds of Canada Keywords: diamonds, Canada, production
Holiday Help
When retailers need a marketing boost in the fourth quarter, they will often look to their manufacturing partners for assistance. This is typically offered in the form of social media posts, email campaigns, and customizable artwork for the jewelry they’ve purchased. All tools are part of a brand’s portfolio of digital marketing services for good […]
Finding Your Target Market for Jewelry
Do you feel like your marketing efforts aren’t reaching the right audience? Or worse, are you having a hard time identifying your target audience? Look no further! We’re going to help you find your target market for the jewelry industry. Understanding your target market can transform your jewelry business. Let’s discuss the importance of […]
Five Ways to Use Social Media Analytics
Five Ways to Use Social Media Analytics Keywords: social media, seo
Heavy Stone is Newest Company to Join The Plumb Club
The Plumb Club Welcomes New Member New York – The renown of The Plumb Club and its esteemed roster continue to expand with another distinguished company, Heavy Stone, being added to its membership. The Club represents well over 100 jewelry, watch and service brands. Roger Forman, president of The Plumb Club, as well as its […]
SEO on Instagram
“Can you do SEO on Instagram?” Yes. A strong Instagram SEO (search engine optimization) strategy is one of the best ways to increase your reach on the platform. By brushing up on your SEO skills, you’ll make your business more search-friendly, and can get more followers too. From hashtags to alt text, we’re explaining how to […]
Evaluating the Use of “Green” Terms in Jewelry Advertising
Evaluating the Use of “Green” Terms in Jewelry Advertising Keywords: industry, marketing, compliance, law, ethics, environment
How to Use a Jeweler’s Loupe
The simple 10X loupe fits in your pocket and costs less than any other piece of gemological equipment. You’ll learn more with it than any other instrument, and it’s easier to use than most other tools. You can see why many call the hand loupe the gemologist’s best friend. The 10X Loupe Standard For Evaluating […]
Seasonal Forecast
Forecasting agencies are already predicting increased holiday spending this year, which is welcome news to many merchants. Holiday sales increases may rise only slightly, between 2%–3%, and will be further impacted by a shorter season “with only 27 days between Thanksgiving and Christmas,” confirms Reuters. Plus, consumers have lower personal savings now and are still […]