The Plumb Club Podcasts Focus on Two Core Retail Strategies

 New York – The Plumb Club podcasts for July have now been added to the association’s learning library. The podcasts for this month focus on how retailers can augment sales, differentiate from competition, and build a deeper relationship with their customers.

Both podcasts are delivered by industry experts, and each provide the listener with insights, examples, and tips on how to make the most from each strategy. These podcasts, and an extensive library of other topics, are available in the listening area of the Jewelers Resource Center.

Making a Difference with Jewelry Design: Jewelry design isn’t just about creating beautiful pieces, it’s a strategic tool that can help set retailers apart from competition, deepen relationships with customers, and provide consumers with a unique, meaningful and emotional experience that can lead to incremental retail sales. In this podcast, award winning jewelry designer, Robin Garin, of Indigo Jewelry takes the listener through how a jewelry retailer benefits from offering this customized service. She discusses the steps in the process, offering tips on how to make the experience easy and successful for both the retailer and the customer.

Brand Training – Up Your Brand: A successful brand training program is crucial for jewelry retailers as it not only defines the brand’s unique selling proposition and key features, but also fosters an emotional connection with customers through personalized interactions. This knowledge empowers retailers to create a strong brand identity and position themselves effectively in the market. In this podcast, Rick Mulholland from Novell shows how well-trained employees lead to increased customer satisfaction and repeat business, improved sales by effectively communicating the brand’s value, and an enhanced brand reputation that attracts new customers.

Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.