New York – As the industry heads into its busiest season, The Plumb Club Podcasts for November focus on providing retailers with two methods of appealing to a broader customer base, of satisfying demand and building repeat business. Both podcasts, by esteemed Plumb Club Member companies, are filled with insights and tips to help retailers potentially grow sales.
Shining Opportunities: Embracing Lab-Grown Diamond Jewelry: Staying ahead is imperative in the jewelry industry. Dov Tannenbaum explains the impact of the rise in lab grown diamonds, as well as the potential benefits for retailers. He provides several insights into the market, debunks myths on value and provides several tips on how retailers can use the category for differentiation and to appeal to a broader customer base. Dov Tannenbaum is a principal at Leo Schachter Diamonds, a leading supplier of America’s major retail jewelry chains.
Personalization & Customization: Grow & Retain a Customer Base: The retail landscape is changing because of the desire for personalized experiences. Today’s customers look to make purchases to reflect the individuals they are. Stacy Dermont, on behalf of Cynergy Trading Corp., takes listeners through how retailers can satisfy consumer desire and generate sales and repeat customers through personalization and customization. Cynergy Trading Corp. designs and manufactures diamond bridal and fashion jewelry in gold, silver, and platinum. Their specialties include private label design collaboration, product customization, and just-in-time manufacturing of special orders.
Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.