SHEFI was established in 1975 by Mr. Dharam Chand Hirawat. Widely known as knowledgeable, honorable and true to his work, Mr. Shefi grew his loose business and later developed into one of the industry’s most respected jewelry manufacturers. Today, with offices in India, China and New York, SHEFI is recognized as a dependable, state-of-the-art consistent supplier that ultimately understands the retailer’s needs.

SHEFI is well known as a top source for Programs: Anniversary Bands, Clusters, Stackables, Diamond Hoops, Diamond Bracelets and Bangles plus a variety of exciting new Bridal Collections to be introduced in 2021. FREE displays are available and most programs have promotional pamphlets to be personalized with your store logo.

Our nautical collection is considered a must-have if your store is located anywhere near the water. Do you have snow-capped mountains or snow skiing in your market? SHEFI’s Diamond Frost and Diamond Peak collections will certainly sell for you.

Classical basics to extravagant beauty of fashion forward styles can all be found at SHEFI. Need a 25 Ctw Riviera Necklace or a 15 Ctw Tennis Bracelet? Call SHEFI by 4:00pm and have it the next day.

Backed by the Marketing Team and designers, SHEFI caters to your Marketing, promotional and advertising needs. We design personalized seasonal Flyers, Bridal Catalogs, Website Banners, Duratrans, Window Clings, Direct Mail projects, Social Media Images and much more.

SHEFI celebrated our 45^th Anniversary in 2020. It’s customers like you who enable us to grow and remain a part of your success. Thank you for your loyalty. If we haven’t yet met, we invite you to become part of the SHEFI family.

Products & Collections

SHEFI BANDS. BEST IN THE BUSINESS.

1/10 Ctw up to 2 Ctw Anniversary Band series. Prong and channel set rounds or princess, with or without milgrain. Top-performing. Quick replenishment. FREE Display.

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SHEFI's TWO TONE HALO SEMIMOUNTS

Available in Oval, Round, Emerald, Pear and Cushion Shapes. Highlighted with a hint of yellow gold this white gold series is simple yet tastefully elegant.

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1 1/6 CTW BEAUTY. FROM ALL ANGLES.

SHEFI’s Round Halo Prong Set Triple Row Shank Semi-Mount Ring. Beautiful from all perspectives. One of many SHEFI stunning styles.

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SHEFI's SEVEN DIAMOND CLUSTERS

1/10 Ctw up to 2 Ctw in both 10K and 14K. High turn Program. Quick replenishment. A must-have for your store. FREE Pamphlet and Display.

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ARE YOU NEAR THE WATER?

Then SHEFI’s Nautical collections should be in your store. Starfish, Palm Trees, Turtles, Flamingos, Anchors, Flip Flops, Sand Dollars, Whale Tails and more! Delicious beachy display.

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STACKABLES. THEY'RE ESSENTIAL.

SHEFI provides a large variety of stackables. From clean and straight to wavy and flashy to curvy and themed. Low to medium price points. Perfect for add-on’s. Pamphlet available!

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DIAMOND FROST AND DIAMOND PEAK

Is there snow-capped mountains with ski resorts in your area? These two collections are exclusively for you. Affordable snowflakes to mountain peak necklaces. FREE Pamphlet and Display.

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SHEFI DIAMOND BRACELETS & BANGLES

If it’s a 1 Ctw or 15 Ctw SHEFI is your Diamond Bracelet Source. Bangles 1 Ctw to 5 Ctw. Well made, well matched. Channel, Bezel and Prong Set Styles. One call away.

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SHEFI's INSIDE-OUT DIAMOND HOOPS

From 3/4 Ctw up to 3 Ctw. Never out of style. All with the Shefi SeKur lock that helps protect against loss. Top performers all year long.

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