Fancy shape heads continue to be interesting cites Rebecca Foerster, Executive Vice President of Strategic Planning and Marketing, Leo Schachter Diamonds, New York. This includes not only fancy shape stones, but also fancy-shape halos. “The center stone could be round, but the overall look is a pear. The halo has morphed into something new. It is not just surrounding the diamond to amplify the diamond look; it is also transforming the look of the center stone.”
The use of fancy shapes is popular in bands, too, with stacking a lasting trend. Baguettes are favorites with the younger generation, reports Cora-Lee Colaizzi, Director of Marketing and Senior Merchandiser for the Fairfield, Ohio manufacturer, Quality Gold. She sees consumers, particularly Millennials, open to options, including lab-grown diamonds, moissanite, and color stones in their rings. She notes that bridal priced under $3,000 is the sweet spot.
A big part of the wedding ring business is in custom work, says Neil Shah of Shah Luxury, New York. “A high percentage of customers choose to modify their design in someway, including different metal color/combination, stone size and shape, color instead of diamond, different setting style (east-west), and distinctive details like miligrain.”