Jewelers, as well as anyone engaged in retail need to embrace digital and advancing technology in order to be able to satisfy the needs of today’s consumer,” says Samantha Barker, brand communications assistant manager, Citizen Watch America, New York City. She says that homing in on what you do best is critical in today’s market. “Our business continues to be strong in all of our distribution channels as we maintain our No. 1 market share position in the $50 to $1,500 price point category.”
Kiplinger predicts ecommerce will have another banner year in 2018, jumping 15% for the holidays and year overall, while in-store year-end sales will see a moderate 3.4% increase, cited as its best showing since 2014. Deloitte expects holiday ecommerce to total $128 billion, with 42% of all online purchases made on a mobile device, according to NetElixir, the Princeton, New Jersey-based digital marketing firm. These bullish projections are supported by strong ecommerce results in the first half of 2018, with about a 17% increase in online orders and 15.5% rise in revenue over 2017.