Among the must-attend educational opportunities of the show is The Plumb Club’s annual breakfast symposium, which is scheduled for June 1, 7:15-9:15 a.m., in the Palazzo Ballroom at The Venetian. The group welcomes back the Diamond Producers Association as the exclusive sponsor for this year’s breakfast.
DPA will kick off the event with a year-in-review of its activities in the U.S. market, which saw the development of a new self-purchase campaign, robust media plan, and successful strategic initiatives. It will share the impact of its “Real is Rare, Real is a Diamond” programs, important consumer insights, and fourth quarter plans.
Shep Hyken, customer service and experience expert, bestselling author and National Speakers Association Hall of Famer, will give the keynote presentation: “Today’s Customer Experience—Satisfaction Guaranteed Is No Guarantee”. Hyken will provide retail jewelers with actionable strategies and tactics that can be applied immediately in stores to deliver amazing customer service, improve customer engagement, manage the customer experience, and create fierce customer loyalty.