The list of birthstones used today came into being in 1912, by the National Association of Jewelers, from lists that evolved over the centuries from various cultures and traditions. Even since then, the list continues to be tweaked with gem alternatives, adding in 1952 alexandrite for June, tourmaline for October, citrine for November, and zircon for December. Then fifty years later, in 2002 tanzanite became a gem option for December; and in 2016 spinel joined the list as another choice for August.
Crystals are a mounting trend among the younger generations of consumers. In fact, Etsy merchandiser Emily Bidwell told Refinery29 in 2017 that crystals have been a “mounting trend” on the web site for the past decade. The Guardian, in an article last February, declared crystals “one of the breakout stars of the everyday wellness movement” — yoga, meditation, alternative medicine, supplements and essential oils — citing a 40% increase in Google searches for “crystal healing”. Young celebrities, including Kylie Jenner, Katy Perry and Miranda Kerr, and fashion designers like Victoria Beckham and Mary Kate and Ashley Olsen are inspiring the movement for products like gemstones that promote wellbeing.
Moreover, millennials have been more open to gemstones in engagement rings and wedding bands to signify the couple’s birthstones or even the stone representing the month the met, according to an article in The Guardian, March 2017, about the popularity of birthstones among the younger generations.