Marking five decades of excellence and growth, SHEFI has expanded beyond diamonds into fine jewelry, pearls, and gemstones.

SHEFI, a leader in the fine jewelry industry, proudly announces its 50th anniversary, commemorating five decades of innovation, craftsmanship, and excellence. Originally established as a premier loose diamond supplier, SHEFI has evolved into a
distinguished name in fine jewelry, offering a stunning range of diamond, gemstone, and pearl collections set in gold.

“For 50 years, SHEFI has been synonymous with exceptional natural diamonds, but our journey has taken us beyond our origins,” said Sanjay Hirawat, President of SHEFI. “Today, we celebrate not just our legacy but the future of SHEFI, where timeless design meets modern
elegance.”

A Legacy Beyond Diamonds
SHEFI’s transformation marks a new era for the brand. Once focused solely on loose diamonds, the company offers an expansive collection of fine jewelry, including elegant bridal pieces, statement fashion designs, and luxurious gemstone creations. The transition from SHEFI
Diamonds to SHEFI reflects this evolution, ensuring customers experience a full spectrum of
high-quality jewelry options.

New Collections & Commitment to Excellence
In celebration of its 50-year milestone, SHEFI will be introducing exclusive collections that showcase its expanded product offerings. With a commitment to superior craftsmanship and innovation, SHEFI continues to set new standards in the jewelry industry while maintaining the
trust and excellence it has built over five decades.

Experience the New SHEFI
To explore SHEFI’s latest collections and learn more about its transformation, please visit SHEFI at one of the upcoming trade shows, including JCK Las Vegas Booth # PC-740, CBG Las Vegas Booth # 200-202, or book an appointment online under ‘Events.’ For additional
information contact SHEFI by email at info@shefidiamonds.com or browse the site www.shefidiamonds.com.

About SHEFI
Founded in 1975, SHEFI began as a premier loose diamond supplier and has grown into a leading fine jewelry brand, offering diamond, pearl, and gemstone collections. Built on a foundation of trust, quality, and integrity, SHEFI is committed to craftsmanship and innovative
design. Our legacy of excellence continues as we set new standards in the jewelry industry, offering distinctive, elegant pieces that resonate with clients and retail partners worldwide. As we celebrate 50 years of success, we remain dedicated to shaping the future of fine jewelry.

Media Contact:
Susan Baughman
susan@shefidiamonds.com
(212) 391-1482
https://shefidiamonds.com/