Webinar: You’re Reopening – Make it Safe / Make the Sale
A Webinar To Help Retailers Manage The “New Normal” In Store
Wednesday, May 27 at 2pm EDT
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The retail situation is changing at a rapid rate right now! As retailers are reopening, or planning to reopen, they face many new unforeseen liabilities and challenges in the “new normal”. The Plumb Club will host this timely and much-needed webinar to help retailers understand and plan for the issues that they will face as they get their businesses back on track.
To provide qualified insight, The Plumb Club has assembled an expert panel of leaders from the legal, cleaning and sanitizing, and sales strategies areas. Each will provide a 15-minute presentation and then attendees will be able to ask questions in real-time.
The webinar, which will be moderated by Lawrence Hess, Executive Director of The Plumb Club, will include the following renowned experts:
She will talk about how, as you reopen now, you can protect yourself from long-term liability later. She will discuss possible liabilities surrounding HR/employment lawsuits in the “new normal, policies and communications with team and customers, as well as how to decide when to reopen, or perhaps even reclose. Further, she will discuss long-term liability in the digital space and legal issues that come along with selling online.
She will cover a number of topics regarding jewelry cleaning and hygiene relevant to both in store best practices and customer communications in this new world of hyper-clean hand hygiene. In particular, she will give highlights on the differences between cleaning and disinfecting, how soap works, how to talk to your customers online about care and cleaning today and tomorrow, and why jewelry care should be included in every transaction in the new selling environment.
will speak on the expected consumer behavior shifts stores will see and how both an effective selling process and the quality relationships that have been instrumental to many businesses can be handled from an approachable distance. She will provide strategies for re-engaging existing clients and engaging new ones – including strategies for those with stores in tourist areas.
“As we rapidly move into the next and newest phase of this pandemic, there is a lot to consider”, explains Michael Lerche, President of The Plumb Club. “There has not been a precedent set for what we are facing as an industry. Stores have already opened, or are about to reopen, and many guidelines are still hazy. Meanwhile, we need to move forward with our eyes open, being cautious of the issues that this ‘new normal’ will bring. We hope that our webinar will be able to provide some clarity on what to expect and consider as we move forward.”
