Although many retailers focus on the bridal category, the year holds a variety of opportunities for jewelry gifting that can be taken advantage of grow profits and long-term clients. Amish Shah of ALTR takes the listener through the many gifting opportunities and how these interactions can improve the lifetime of a customer. He demonstrates how to create value and how to express it. Additionally, he provides insights into the importance of personalization and consumer experiences, both online and in store. ALTR is a vertically aligned company with a global presence spanning 250 retail stores across 35 countries. To listen to this podcast, click here.

Gold!! One of the industry’s core products, the object of legend and myth has been rising in price for some time. How can a retailer successfully navigate this core product during changing times? Phillip Maroof, vice president of Royal Chain discusses the gold market, gold’s incredible history, as well as the gold situation today. He speaks about consumer perception and trends in gold product and provides retailers with ideas on “buying smarter”. Royal Chain is a third-generation, family-owned company located in the heart of NYC. The company is committed to the success of the jewelry industry and its family of retailers. To listen to this podcast, click here.

Today’s consumers, especially younger ones, want to purchase jewelry that reflects who they are as individuals. On behalf of Plumb Club Member Rembrandt Charms, we discuss how collectible fine jewelry can attract new customers, encourage repeat sales and deepen customer relationships. Rembrandt Charms is a family-owned company that has been designing and manufacturing charms and charm bracelets in the United States and Canada for over 50 years in a wide range of precious metals. Rembrandt Charms products are covered by a Lifetime Warranty. To listen to this podcast, click here.

What happens on the runways creates an impact on what consumers buy. Jessica Richards from SDC Designs discusses how to translate the big ideas into winning marketing strategies at retail. She gives the listener an overview on the runway trends that influence fine jewelry and provides insight into what consumers will be looking for during the holiday season and beyond. Listeners will gain thoughtful approaches to “storytelling” and discover merchandising opportunities around what’s new, what’s next, and what’s evergreen. SDC Designs is a leading designer, manufacturer and wholesaler of fine jewelry specializing in private label and designer brands. To listen to this podcast, click here.

Digital marketing is now the most important way to drive consumer traffic and jewelry sales. On behalf of Plumb Club Member EMA Jewelry, Cheryl Kremkow speaks with Eric Samson of Group 8A, a New York-based agency that specializes in data-driven online marketing. He shares effective strategies and actionable tips for maximizing reach and getting the most return for the marketing budget. EMA Jewelry is a leading manufacturer of quality gemstone and diamond jewelry at a variety of price-points that offers great value and high inventory turns. EMA has a lot of experience helping its retail customers sell more jewelry online, including handling their ecommerce merchandising and fulfillment. To listen to this podcast, click here.

There are many elements shaping the jewelry industry today! Technological innovations, political and economic climates, as well as a number of emerging markets. In this podcast, key personnel from Plumb Club Member, KGS Jewels, explore the elements that are creating an impact on the industry. They provide an understanding of how these factors are creating shifts and suggest several strategies to help retailers stay ahead of the trends, meet evolving consumer expectations and position themselves as leaders in their particular market. KGS Jewels, established in 1998, is a family-owned and operated diamond and jewelry manufacturing company with a global presence in the jewelry industry. To listen to this podcast, click here.

Ensuring that you have a supportive business partner in your vendor is the glue that holds that relationship together and one of the cornerstones of a retailer’s success. There are many ways in which the perfect vendor can support a retailer’s success, with product and services that extend across every tactic from analysis and insights, to proper merchandise assortment for your specific region or target customer, to marketing support in advertising or social media elements. Wendy Fox and Laura Bronkesh of Richline Group discuss the importance of finding a trusted vendor and provide examples and suggestions on the many tools that a supplier can provide to help ensure a retailer is successful. Richline Group, Inc. is a wholly-owned subsidiary of Berkshire Hathaway, Inc. and the USA’s foremost fine jewelry manufacturer and marketer. To listen to this podcast, click here.

Confused about getting started with Artificial Intelligence? AI is transforming jewelry marketing, going beyond buzzwords to showcase practical applications. AI-powered personalization tailors product recommendations and marketing messages, boosting customer engagement and conversions. AI-powered chatbots handle customer inquiries, freeing your team for higher-value tasks. Rick Mulholland from Continental takes the listener through how AI can identify trends, optimize pricing strategies and inform critical business decisions. Further he discusses how AI can help with a variety of tasks such as product descriptions, social media posts and design concepts. Continental is one of the largest jewelry manufacturers in the world with an extensive and varied range of jewelry to suit every customer. To listen to this podcast, click here.

A successful brand training program is crucial for jewelry retailers, as it not only defines the brand’s unique selling proposition and key features but also fosters an emotional connection with customers through personalized interactions. This knowledge empowers retailers to create a strong brand identity and position themselves effectively in the market. In this podcast, Rick Mulholland from Novell shows how well-trained employees lead to increased customer satisfaction and repeat business, improved sales by effectively communicating the brand’s value, and an enhanced brand reputation that attracts new customers. To listen to this podcast, click here.

Jewelry design isn’t just about creating beautiful pieces, it’s a strategic tool that can help set retailers apart from competition, deepen relationships with customers and provide consumers with a unique, meaningful and emotional experience that can lead to incremental retail sales. In this podcast, award winning jewelry designer Robin Garin, of Indigo Jewelry takes the listener through how a jewelry retailer benefits from offering this customized service. She discusses the steps in the process, offering tips on how to make the experience easy and successful for both the retailer and the customer. To listen to this podcast, click here.

How do you add excitement to the men’s band category? By breaking all the unwritten rules that keep your band showcase boring and your sales disappointing. In this podcast sponsored by Benchmark, we discuss the six rules of the men’s band category and how you can break them to make men’s bands a profit center in your store and attract a new generation of consumers who are less tied to tradition and more interested in personal expression. Benchmark is a USA based manufacturer located in Tuscaloosa, Alabama. Benchmark was founded in 1973. Benchmark precision manufactures all precious metals and select boutique contemporary metals. Benchmark focuses on design, speed of delivery, ease of use and strong marketing support. Benchmark uses recycled precious metals. To listen to this podcast, click here.

The jewelry brands that you carry can be a powerful way to reinforce your store brand, not compete with it. This podcast sponsored by Quality Gold gives tips on successfully balancing your own brand point of view with the positioning of the brands you carry to create a memorable and exciting shopping experience. Mastering the brand balancing act will help you stand out from the competition, increase sales and deepen customer trust and loyalty. Quality Gold is a worldwide company offering more than 165,000 jewelry and gift items in stock and available to ship same day and more than 150,000 special order items for purchase by retailers. The company continues to expand its extensive product line to offer the widest selection of quality products and services at competitive prices. Quality Gold is committed to your long-term success and viability. To listen to this podcast, click here.

There are many misconceptions about gold filled jewelry. However, gold filled product can provide stores with lower price pointed merchandise that can help secure a potential sale if the staff are confident in their knowledge. In this podcast Kye Ehrlich of The Marathon Company helps to provide the tools to discuss how gold-filled jewelry is made, the benefits for retailers who carry the category and how to care for the pieces. The Marathon company is a privately held, third generation family business founded in 1897. The company serves independent jewelers and large jewelry store chains. Marathon is the leading manufacturer of children’s jewelry in the USA and also manufactures sterling silver baby gifts, fine ladies lockets, bracelets and religious jewelry. To listen to this podcast, click here.

Inflation, no matter the cause, affects every facet of the industry. It’s important to have a proficient understanding and a strategy to make the necessary adjustments in business. Michael West, director of sales at Rosy Blue NY, helps listeners understand the forces and dynamics of inflation and increasing interest rates and provides helpful strategies to adapt and thrive in a competitive market. With a long and distinguished history of excellence in the diamond industry, Rosy Blue is one of the world’s foremost diamantaires, with a presence in 10 countries around the world. Rosy Blue is a certified RJC member and monitors every diamond passing through the manufacturing and finishing process, assuring customer of the integrity of all their stones. To listen to this podcast, click here.

The market for colored gemstone engagement rings has been growing steadily over the past few years. Cheryl Kremkow, on behalf of Plumb Club Member Carl K. Gumpert, shares ways you can make the most of this opportunity. Hear from experts Marty Hurwitz of market research firm The MVEye, Severine Ferrari, founder of Engagement 101 and jewelry journalist and trend forecaster Jennifer Heebner on the consumers driving demand, top trends, and what you can do to capture more sales of unique engagement rings for your store. With over 70 years in the jewelry industry, Carl K. Gumpert, Inc. is a major fine jewelry manufacturer and diamond supplier, providing its customers with individualized manufacturing services and outstanding quality and value. To listen to this podcast, click here.

Gemstones are an important part of a well-rounded assortment for jewelry stores. The gemstone market is experiencing steady growth and is projected to increase over 50% in the next number of years. Anthony Marotta, of Plumb Club Member Prime-Art & Jewel (PAJ), showcases the rise of gemstones and highlights some of the elements that are spurring consumer knowledge and growth in the category. He talks about the increasing popularity of lab grown gemstones and some of the current trends in gender neutral jewelry, jewelry with meaning and symbolism, as well as colored gemstone bridal and statement pieces. PAJ has made a name for itself as one of the leading jewelry manufacturers in the world, with their use of superior craftsmanship and a focus on customer satisfaction. To listen to this podcast, click here.

The market for sustainable and responsibly sourced jewelry is growing thanks to younger consumers looking for retailers who share their values. This podcast, sponsored by W.R. Cobb Company, shares ways a retailer can make the most of this exciting opportunity to build trust, increase sales, and attract the new sustainability-minded consumer. Find out why sustainability is an exciting way for your company to stand apart from the competition and elevate your brand. W.R. Cobb Company has been a fundamental part of the jewelry industry since 1877 and offers a wide range inventory of bridal jewelry, loose certified diamonds, and marketing solutions available to jewelry retailers. To listen to this podcast, click here.

Driving sales is often a result of the relationship a retailer is able to build with their customer. One effective way to build that relationship is with email marketing. In this podcast, Jan Bennett, head of marketing at Plumb Club Member, Shefi, discusses how this marketing tool can help build a loyal customer base, encourage repeat business, and drive foot traffic into the store. She provides email strategies, talks about timing of emails and ways to segment, as well as ideas on how to measure the tool’s effectiveness. Established in 1975, Shefi is widely recognized among retailers as a leading supplier of store programs and for having an exquisite array of fine jewelry products across a variety of categories. To listen to this podcast, click here.

Staying ahead is imperative in the jewelry industry. Dov Tannenbaum explains the impact of the rise in lab grown diamonds, as well as the potential benefits for retailers. He provides several insights into the market, debunks myths on value and provides several tips on how retailers can use the category for differentiation and to appeal to a broader customer base. Dov Tannenbaum is a principal at Leo Schachter Diamonds, a leading supplier of America’s major retail jewelry chains. To listen to this podcast, click here.

The retail landscape is changing because of the desire for personalized experiences. Today’s customers look to make purchases to reflect the individuals they are. Stacy Dermont, on behalf of Cynergy Trading Corp., takes listeners through how retailers can satisfy consumer desire and generate sales and repeat customers through personalization and customization. Cynergy Trading Corp. designs and manufactures diamond bridal and fashion jewelry in gold, silver, and platinum. Their specialties include private label design collaboration, product customization, and just-in-time manufacturing of special orders. To listen to this podcast, click here.

Much like beauty in humans, the beauty of a natural diamond can often be seen in the elements that are not “perfect”, but in the slight imperfections that make them unique. But in diamonds it’s even more revealing. These elements tell the story of each diamond’s journey from formation to the surface of the earth, and can be a powerful part of a sales conversation. Alethea Inns, chief learning officer for Gemological Science International, takes the listener on the fascinating journey of a diamond, likening it to the customers own journey and pointing out the beauty of uniqueness. To listen to this podcast, click here.

A customer’s physical and pleasing shopping experience always starts with good design. One of the first pieces of design that your customer will come into contact with is your logo. That’s why it’s important to ensure that your logo convey a store message and set you apart from competition. In this podcast, Leslie McGwire, ASID Allied discusses some iconic brand logos and what makes them stand out. Further, she provides insights into the creation of a meaningful store logo, as well as how and where you can place that logo to reinforce your message, both within your store and when a customer is elsewhere!! Leslie McGwire is a designer who has worked in the spa, salon and jewelry retail environments for 35 years and has won over 27 national design awards for her work. To listen to this podcast, click here.

On behalf of Diamour, Cheryl Kremkow looks at the market forces and top trends that are driving major growth in the men’s jewelry category. She provides insights and tips on how retailers can merchandise and market men’s jewelry to take advantage of the significant surge in demand. Diamour is a family-owned, multinational diamond jewelry organization and a leader in product development and design. Their expansive line includes bridal rings, fashion rings, bracelets, necklaces, pendants, earrings, and men’s rings. To listen to this podcast, click here.

On behalf of HK Designs, George Prout takes the listener on a journey through the state of affairs on the supply side of lab grown diamonds and what appears to be happening on the consumer side. He discusses the trends in the category and provides insight and tips that will help retailers navigate the the market and category. HK Designs is a vertically integrated company known for pioneering innovations and creating cutting edge designs. They supply an extensive range of diamond and gemstone jewelry to retailers around the world, including a lab grown diamond division called Craft Lab Grown Diamonds. To listen to this podcast, click here.

Colored diamonds can help a store stand out from competition, but with the growing increased consumer desire surrounding the category, they can represent increased sales opportunities to customers who are looking for the unique. Mark Funk talks about the growth of colored diamonds in Hollywood and among consumers in general, providing fun facts and historical stories about the various colors of diamond. Mark Funk is the vice president of sales and marketing at CIRARI by Color Jewels, a prime source manufacturer building all categories of product, with a strong commitment to the expansion of colored diamonds. To listen to this podcast, click here.

Customers today want more personalization and customization in everything that they buy and retail stores can cater to that desire, often significantly increasing ROI and the ticket-price of the sale. Stuart Marcus and Binoy Shah provide numerous statistics on just how important customization is to several target consumer markets and why retailers should be embracing this customer. They provide tips on interacting with the special-order customer and advice on what to look for in manufacturer support, to help take confusion away and ease the sale. Stuart Marcus and Binoy Shah are with Asian Star, a preferred supply partner of leading brands and retail chains across the world for brilliant diamonds and innovative jewelry. To listen to this podcast, click here.

Long term customer relationships are vital to the success of your business. In this podcast sponsored by Jasani Group, a vertically integrated diamond company, Cheryl Kremkow shares how focusing on customer lifecycles can increase sales and profits. Structuring marketing, merchandising and sales on life’s milestones can help you make sure that customers come back to you to celebrate all their important occasions. To listen to this podcast, click here.

Retailers are ultimately responsible for the final disclosure of the origin of the diamonds and diamond jewelry they sell. Before going across that final 18 inches of sales counter, diamonds must go through multiple processes including screening and detection, and laboratory testing and analysis to ensure that the consumer receives exactly what the retailer has represented as origin. Alethea Inns, Chief Learning Officer for Plumb Club Member, Gemological Science International, outlines some of the ways a retailer can best detect and disclose laboratory grown diamonds, and why accurate disclosure of diamond origin is essential to the health of the jewelry industry. To listen to this podcast, click here.

Great lighting is crucial for a successful jewelry store. In this podcast, Leslie McGwire helps listeners understand the goal of lighting and how the proper intensity of light impacts the merchandise and customer perception. She gives tips on best in-case lighting, as well as the lighting in aisleways between the showcases. Further, she details how decorative lighting captures the customers attention and adds to the store’s perception. Leslie McGwire, ASID Allied (American Association of Interior Designers), is an award-winning interior designer and author with 35 years of experience in retail design and a specialization in jewelry store design. She is the owner of Leslie McGwire & Associates, Inc. To listen to this podcast, click here.

Colored gemstones are a continually growing category for today’s retailers. The reasons are multifold. Among them, a changing consumer demographic, a changing economy, fashion and fashion influencers/celebrities. Oren Akhavan discusses each of the underlying reasons that account for the surge in colored gemstone popularity and illustrates how the category helps provide support and opportunities for the retail jeweler. Oren Akhavan is the operations manager for Ryan Gems, a second-generation family business specializing in both gemstone and diamond jewelry. To listen to this podcast, click here.

Efficiency and effectiveness at the sales counter is a “must” for retailers. By simplifying the visual product and value presentation, a retailer can not only help a consumer understand the various options available to them within a category, it can help guide and expedite the consumers decision making process. In this presentation, on behalf of Plumb Club Member Shefi, Kate Peterson of Performance Concepts illustrates how vendor programs allow the consumer to eliminate the need to search further, help them “self-qualify” on quality and budget options and assist the salesperson in closing a sale. Shefi was established in 1975 and is a top source for programs such as: Anniversary Bands, Clusters, Stackables, Diamond Hoops, Diamond Bracelets and Bangles, plus a variety of new Bridal Collections. To listen to this podcast, click here.

Today, internet marketing is a crucial part of the marketing mix. Unlike many historical marketing methods, internet marketing allows a retailer to track the performance of the initiative. In this podcast, Suereea Mathews discusses several elements of internet marketing that can help a retailer get more ROI from their initiatives and ensure success. Suereea Mathews is the Co-CEO of Luxury Brand Marketing and has specialized in the jewelry industry for over 18 years. She has beta-tested technology, apps, communities and other online tools for Facebook, Google, LinkedIn, Pinterest, Twitter and Instagram. To listen to this podcast, click here.

Today’s consumer is younger, better educated and have a different set of experiences. Therefore, they have different expectations of a shopping experience. In a talk with Paco Underhill, author and environmental psychologist, listeners will gain insights into how their customer has changed. Tips are provided on what clues to watch for, how their desires can be met and what a retailer can do to lower purchase barriers. Paco Underhill and his company Envirosell have aToday’s consumer is younger, better educated and have a different set of experiences. Therefore, they have different expectations of a shopping experience. In a talk with Paco Underhill, author and environmental psychologist, listeners will gain insights into how their customer has changed. Tips are provided on what clues to watch for, how their desires global perspective on consumer shopping habits that has underpinned their work with over 1/3 of the Fortune 500 list. Additionally, Paco Mr. Underhill has written a number of best-selling business books; such as “How We Eat”, “Call of The Mall”, “What Women Want” and “Why We Buy”, dedicated to the science of shopping. To listen to this podcast, click here.

As a result of the February 2022 invasion of the Ukraine by Russia, the US government issued sanctions against Russia and Russian owned companies. For the jewelry industry, this put an end to the supply of Russian diamonds being able to be sold in the US. Subsequently, as the Russian war on the Ukraine continues, the US government has been expanding sanctions to include other Russian produced goods, including gold. In this podcast , Sara Yood of JVC provides the listener with the sanction’s timeline, expanded updates to those sanctions, and information on how a retailer should handle sourcing concerns. Sara Yood, Esq. is the Deputy General Counsel at JVC with extensive experience in legal compliance. Sara’s responsibilities at JVC include anti-money laundering compliance, FTC Guides compliance, trademark litigation, copyright, advertising monitoring and review, creating legal compliance tools and publications, and advanced legal strategy. To listen to this podcast, click here.

Just as the saying goes, “you only have one chance to make a good impression”, so does your store. Your store’s entrance needs to fix a customer’s attention and give them the right sensory information in order to turn them from a mere “passer-by” into a customer. Your stores interior needs to convey what your brand stands for and inspire a customer to trust you to help them make a purchase decision. Leslie McGwire discusses maximizing income from a store via the layout and space planning. She takes the listener through impactful lighting, effective case design and cost-effective coverings for flooring and walls. Finally, she wraps up with advice on how to keep a store looking up-to-date and current. Leslie McGwire, ASID (American Association of Interior Designers) Allied, is an award winning interior designer and author, with 35 years of experience in retail design and a specialization in jewelry store design. She is the owner of Leslie McGwire & Associates, Inc. To listen to this podcast, click here.

Silver has been enjoying a growing percentage in sales and a more predominant place in the product mix at retail. On behalf of Plumb Club Member Samuel B, Cheryl Kremkow talks about the factors that have helped this bright, white metal become a rising star for retailers. She touches on silver’s historic jewelry heritage and on its designer affiliations and provides statistics on how the category is expected to grow in the coming years. Additionally, she paints a picture of the silver customer, illustrating how important they can be for a retailer’s business and gives practical tips on how to get and grow that relationship. The Samuel B. Collection, as with award-winning designer Samuel Benham brings more than 30 years of art and jewelry experience to their collections that focuses on quality, craftsmanship and innovation. To listen to this podcast, click here.

Today’s consumers want to be able to personalize experiences and purchases. Retailers and manufacturers are now catering to this new generation of shoppers by allowing them to modify and visualize their unique versions of what they are purchasing – from clothing to sunglasses to furniture and wall treatments. Narrated by Jeff Levitt, VP of Merchandise at Cynergy Trading Corp, this podcast discusses how engagement ring shoppers’ expectations have evolved and what new tools are available to the jewelry industry to meet these new expectations. Cynergy Trading Corp is the source for private label bridal and fashion diamond jewelry. They also have one of the largest just-in-time bridal manufacturing units in the industry. To listen to this podcast, click here.

A question foremost in the minds of many retailers is, “How can I capture the eyes and hearts of today’s younger, savvy shopper?” Creating a brand that resonates with a specific target market and effectively communicating that brand’s promise can augment awareness and recall, help differentiate from competition, inspire consumer conversation and drive desire. Alex Williams, on behalf of Plumb Club Member IDD New York shares the theory of anchoring a brand in archetype and discusses how those associations are important in defining memorable brands. He takes the listener through 12 core archetypes, how they can be applied to foundational brand making and discusses how they can set a business apart from competition. IDD is a trusted supplier to thousands of retailers nationwide for jewelry programs, best-selling bridal, diamond basics and consumer finance programs, all fully supported by marketing assets. To listen to this podcast, click here.

The concept of companies being environmentally and socially responsible is not new, but it’s becoming even more important to consumers. Michael West, director of sales and brand development for Rosy Blue, New York outlines the benefits and the challenges of producing “responsible” jewelry. He begins with the basic steps of ethical production, explains commonly heard acronyms, discusses supply chain traceability and transparency, as well as environmental and social concerns. He talks about why these things are important to a consumer and what the jewelry industry is doing to ensure that sustainable and ethical concerns are met. Rosy Blue is one of the world’s largest diamond manufacturers due to their integrity and the exceptional quality of their product. They add value throughout the supply chain, enrich communities in which they work, and act as responsible stewards of society and environment. To listen to this podcast, click here.

With online representing an ever-growing part of total sales, how can a retailer maximize this increasingly important sector? On behalf of Plumb Club Member EMA Jewelry, Cheryl Kremkow speaks with Karen Weiss, director of ecommerce for EMA to discuss practical strategies and tools that will improve a retailer’s ecommerce marketing, merchandising, fulfillment and returns process and help them become leaders in their community. EMA Jewelry Inc. is a leading manufacturer of both gemstone and diamond jewelry since 1977, with factories in Mexico and Asia. Their laser-focus on creating quality products at a variety of price-points provides great value to the consumer and produces high turns and margins for their customers. To listen to this podcast, click here. To listen to this podcast, click here.

Today’s jewelry consumer wants to know that the brands they support, align with their values of inclusiveness, empowerment and giving back, making the world a better place for all. How can a retail jeweler capture the attention and loyalty of the Gen Z and Millennial consumers with products and initiatives and support the social issues that inspire these consumers? Join Duvall O’Steen and Andrea Hansen, on behalf of Plumb Club Member Uni-Design as they provide United Nations research statistics and additional insights into the key purchase drivers of Gen Z and Millennials. Further, they provide tips on how retailers can craft messaging and illustrate their commitment to social issues to help attract younger consumers and develop a customer for life. Uni-Design was established in 1995 and caters to clients around the world with dedicated diamond jewelry manufacturing facilities in India and China. They are known to create designs that become market trends. To listen to this podcast, click here.

Among younger consumers, sustainability is a huge consideration when buying diamonds, ranking on par with both price and design. On behalf of KP Sanghvi, Charles Stanley, of DeBeers North America illustrates why it is important for businesses to have a sustainability strategy. He discusses today’s consumer and how they are placing “positive impact” as a key purchase consideration when buying diamonds and how the industry is working hard to build this value proposition. Additionally, he showcases how a retailer can effectively communicate this to their customers at retail. For over five decades KP Sanghvi has dedicated itself to the art of perfection in craftsmanship, a dedication that shows in its products, ethics and its people. The company has built strong relationships with clients all over the world, and their manufacturing and sourcing capabilities are second to none. To listen to this podcast, click here.

E-Commerce is a must to today’s retailer. Dillon Chen and Anthony Marotta illustrate the importance of 3 key areas of E-commerce that can improve sales effectiveness: quality item listings, strategic social media alignment and advertising. Dillon Chen is president, and Anthony Marotta is vice president of marketing, at PAJ/Prime Art and Jewel, a leading global manufacturer that provides jewelry solutions for the world’s top retailers since 1976. To listen to this podcast, click here.

Many retailers know what it takes to make a brick-and-mortar store a success, but how can they apply those same principles to their website in order to increase sales? On behalf of Plumb Club Member Benchmark, Cheryl Kremkow, jewelry brand strategist and writer, showcases how thinking about a website as a store will improve the user shopping experience and make the retailer a better online jeweler. She shares six ways that help fine-tune the online shopping experience to make an online store more successful. Benchmark is an award-winning US based manufacturer focusing on design, speed of delivery, ease of use and strong marketing support since 1973. To listen to this podcast, click here.

Colored gemstones have captured the consumer’s imagination and are more popular than ever. Some varieties have had an estimated value increase of over 1000% in the past decade! In an imaginative and creative role play between a jewelry retailer and a gemstone miner, Sushil Choksey and Jaimeen Shah take the listener through the colored gemstone category’s steady growth, industry help and support for transparency and information, the consumer mindset when buying colored gems and how to make showcases in this category stand out. Sushil Choksey and Jaimeen Shah hold key positions with Sandeep Diamond Corporation, founded in 1986 with expertise in diamond bridal products, diamond fashion, natural gemstones (semi-precious, precious and exotic) and lab-created diamonds. To listen to this podcast, click here.

Technological advancements have revolutionized other industries and the jewelry industry is slowly adapting. Jason Yakubovich and Chris Awad from MJJ Brilliant illustrate the online and ecommerce opportunities that retailers need to take advantage of in order to stay relevant. From consumer experience on a website, to consistency of messaging via social channels, to optimizing customer support, they provide various tips and solutions to help retailers stay ahead of the curve. Jason Yakubovich is the director of operations and Chris Awad is the head of marketing for MJJ Brilliant, a widely recognized manufacturing leader of fine fashion jewelry and a completely vertically integrated company with extensive in-house design capabilities, wholly-owned manufacturing facilities and manufacturing joint ventures. To listen to this podcast, click here.

In today’s very competitive market, no retailer wants to miss out of a sale, nor should they leave potential sales on the table! Through the telling of 3 stories from his numerous years of working with retailers, Russ Whitehouse, provides listening retailers with crucial tips to remember as a store owner. Russ Whitehouse is the director of sales operations for Plumb Club Member Wilkerson Express, a division of Wilkerson, the leaders is transition and retirement sales. To listen to this podcast, click here.

Pearls are riding high on the fashion wave. Whether they’re presented in leading high-end designer collections for men, on the pages of the hottest fashion magazine or on the screen in hit shows like “The Crown”, pearls are booming! Josh Bazar and Kathy Grenier provide the listener with 5 tips to ensure success in a jewelry store’s offering. From merchandising to product knowledge to how to display pearls these tips can help a store be successful in selling these amazing gems. Josh Bazar and Kathy Grenier are from Imperial Pearl, the pre-eminent global source for the finest pearls and the most beautiful pearl jewelry. To listen to this podcast, click here.

With internet sales growing, it’s more and more common for jewelers to sell their products in multiple states. At the same time, the Supreme Court’s South Dakota v. Wayfair decision has complicated the requirements for collecting sales tax across state lines. Howard Hoff and James Brower, partners at Marks Paneth LLP, the top 50 accounting, tax and advisory firm, explain how jewelry retailers can avoid overpaying taxes, being fined or even getting stuck paying the sales taxes on their own goods. To listen to this podcast, click here.

Before diamond jewelry reaches a retailer to be sold, it typically travels a long supply chain, passing through many hands and companies. Urmil Gajera takes the listener through the supply chain journey and points out the benefits to consumers, manufacturers, and the industry overall, that are derived by shortening the supply chain and working with responsible suppliers. Urmil Gajera is involved in every aspect of the supply chain for his company, Aneri Jewels, one of the major jewelry manufacturers and distributors in North America, since 2009. To listen to this podcast, click here.

Consumer buying habits have changed recently. Sagar Manilal describes how fancy-shaped diamonds are taking a bigger piece of the sales pie and how the availability of easier financing is resulting in higher-priced items being sold at retail. Further, he discusses the impact of technology and how it has become a powerful tool for the jewelry consumer and provides some thoughts on what’s in store for the future. Sagar Manilal manages sales for Indigo Jewelry, Inc., a wholly owned subsidiary of the S. Vinodkumar Group of companies, one of the most renowned diamond and jewelry companies in the world. To listen to this podcast, click here.

Kye Ehrlich discusses how in our modern world many sales happen online where a retailer has little opportunity to interact with a customer directly. Providing statistics on a consumer’s website actions he details how important the images used are to sales, underscoring that we are reliant upon “visual language” to draw customers in and prove to them the quality of products that are being presented. He provides listeners with several options and helpful tips on getting needed imagery either via vendor/suppliers or outside agencies. Additionally, great insight is provided on how to create needed images in-house effectively and inexpensively with minimal equipment. Kye Ehrlich is the head of photography and graphic art at The Marathon Company, a privately held, third generation family business founded in 1897 – makers of Kiddie Kraft, LeStage and Essentials by Marathon. To listen to this podcast, click here.

Karl Schmid and Carolina Almanzar provide compelling stats that underscore how important it is for retailers to develop a digital strategy. While neatly demystifying and explaining the acronyms of the digital world, they take the listener on a step-by-step journey to get started on a website or improve what may already be there. They discuss ecommerce and provide solutions as well as showcase how social media and consumer experience is crucial – giving several helpful tips on each. Karl Schmid is the vice president and Carolina Almanzar, a senior sales representative with the Istar Group of companies, which have been in operation collectively for over 100 years and combine world class branding with thoughtful packaging. To listen to this podcast, click here.

For many consumers, securing and maintaining their jewelry investment is paramount. Ralph Quackenbush discusses the various options for securing an item, such as the items’ construction and attachments. Further, he talks about how to insure an item and opportunities a retailer has to further engage a customer after the purchase in order to keep themselves in top of mind. Ralph Quackenbush is a senior sales representative for W.R. Cobb Company, a full-service manufacturer, providing solutions to retailers. To listen to this podcast, click here.

The jewelry industry has been around for centuries, but the tools used to produce fine pieces have changed and evolved. Jeff Weinman talks about some of the most important technical advances in jewelry design and manufacturing, dispelling the myth that these modern technologies take away from individuality and craftsmanship and, in fact, provide the designer greater ability to refine, customize and make pieces with even more precision. He showcases how technology increases newness in a retailer’s case and provides them the ability to “say yes” to a consumer’s desire in order to gain the sale. Jeff Weinman is senior vice president of ODI/Original Designs, a company celebrating 60 sixty years as a trusted source for diamond, bridal and fashion jewelry. To listen to this podcast, click here.

This podcast helps bring simple clarity to everything innovative. As a retailer, there are many challenges to face and regularly upgrading technologies can make a digital strategy complicated and expensive. Sean McCormick and Sarah Siegel provide suggestions on creating a plan and measuring metrics. They suggest rethinking the way you view your website and utilizing it as more than just a billboard, but as a digital salesperson – setting goals and reevaluating every six-months in order to get the best ROI. They discuss the various social media platforms available and how best to capture new customers via social media by connecting with them on an intimate level. Sean McCormick is the director of social media and Sarah Siegel is the photographer for Novell Enterprises, a division of Continental, a one stop company dedicated to design, manufacture, and export of fine jewelry products. To listen to this podcast, click here.

Consumers have a new appreciation and desire for something different. This makes contemporary metal bands a significant growth opportunity for the independent jeweler. John Skaret points out the increased value perception of contemporary metals to today’s consumer and discusses four elements that drive expectation and desire. He timelines the history of contemporary metals in jewelry and takes the listener through a number of these metals and their characteristics, pointing out how each provides specific benefits to wear, use or appearance. Finally, he offers ways to market and sell these bands to a new-found customer base. John Skaret is the Vice President of Sales, Independent Division for Frederick Goldman, Inc., a company providing their network of retailers with the highest level of service, innovation, product design and long-term expertise. To listen to this podcast, click here.

Today, consumers are coming into stores asking about lab-grown diamonds! Cora Lee Colaizzi and Tom Pautz discuss how lab-grown diamonds are inspiring this segment of diamond consumer and meeting their desire. They give essential information on the market and provide tips for retailers on how they can capitalize on the growing popularity and profitability of lab-grown diamonds. Cora-Lee Colaizzi is the Marketing Director and Tom Pautz is the Lab-Grown Diamond Director for Quality Gold, a worldwide company offering more than 200,000 jewelry and gift items in-stock and available to ship same day and more than 150,000 special order items for purchase. To listen to this podcast, click here.

Ryan Hakimi explains how automation and technology can enhance a retail-buyers experience and positively impact a retailer’s overall business. He provides substantial statistics on the importance of having, or creating, an online presence and gives the listener actionable tips on how to draw attention to their platform. Ryan Hakimi is the vice president of CH Hakimi, a family business that is synonymous around the globe for producing essential core program items specific to buyer needs for over 30 years. To listen to this podcast, click here.

James Schneider highlights a variety of ways that the jewelry industry has changed in recent times. He encourages businesses to review how they’ve adapted to evolving business climates and quickly changing business situations. Further, he takes the listener through several tactics such as differentiation, community involvement and digital media, giving insights into how each can augment reputation and grow customer base. James Schneider is director of sales at Ostbye, a company providing fine jewelry products of exemplary quality, service and value dedicated to the finest retail jewelers for over a century. To listen to this podcast, click here.

Jordan Peck and Sara Strauss give expert tips on how a retailer can build a promotional, advertising and social media calendar by capitalizing on initiatives that manufacturers are involved in and materials that brands can provide. Jordan Peck is the COO and Sara Strauss is the director of marketing for Brevani/Color Merchants a leading supplier of wholesale diamond and gemstone jewelry founded in 1987. To listen to this podcast, click here.

Dov Tannenbaum outlines “Power Partnerships”, a deepened a broadened collaboration between retailers and their manufacturing partners, yielding growth in revenue and profit. He takes you through the principles and best practices in creating these partnerships, outlining what retailer and manufacturer winners do differently to outperform in their category. Dov Tannenbaum is a principle at Leo Schachter Diamonds, a leading supplier of America’s major retail jewelry chains. To listen to this podcast, click here.

Brian Howard illustrates the importance of augmenting the customer experience by integrating technology into a presentation. He discusses how hologram technology and virtual “Try It On” features help alleviate consumer concerns and ease purchase decisions by building confidence and demonstrating what pieces look like from various perspectives and how they will look when being worn. Howard is the vice president of sales and marketing for Shah Luxury, a company that strives to produce world-class jewelry that not only appeals to the most discerning clients in the US and Canada, but to those in markets across the globe. To listen to this podcast, click here.

Today, “Digital” is a MUST for business. A company’s digital footprint impacts how it is perceived by potential customers. Derek Kristopher helps retailers understand their company’s digital footprint. He goes through the various touch-points that can impact perception and provides excellent tips on how to review it, manage it, develop and improve it. Further he provides an omni-channel perspective and ideas on how to augment perception by providing a virtual customer experience. Derek Kristopher is the associate director of marketing for S.D.C Designs, one of the largest manufacturers and distributors in the American market. To listen to this podcast, click here.

Steven Lerche helps the listener understand the processes of extruded tubing and machine setting and how these methods differ from casting and hand setting. He highlights the features and benefits of both techniques, discusses the precision and uniformity of machine setting and helps correct some commonly held misconceptions about the process. Steven Lerche is the vice president of sales and operations for Goldstar Jewellery, a premier manufacturing company that has firmly etched itself a leading position as a preferred supplier to most major national and multi-national retail jewelry brands. To listen to this podcast, click here.

Jonathan Goodman Cohen highlights the potential value and invisible assets that many jewelry retailers have stored in their vault, much of it loose diamonds from “take-outs” or parcel leftovers. He takes the listener through how to recycle these assets into new, profitable and fast-selling merchandise, giving practical and straightforward insight that can yield a predictable return on investment. Jonathan is the president and third-generation owner of IB Goodman, an American jewelry manufacturing company, headquartered in Newport, KY. producing exceptional jewelry and providing reliable service to luxury retailers worldwide. To listen to this podcast, click here.

Fran Mastoloni highlights how “one size does not fit all” when it comes to caring for and storing pearls and pearl jewelry. He provides knowledge on how retailers can properly maintain their pearl inventory, and valuable, yet easy tips that sales associates can impart to consumers about the nature of pearls and how best to preserve their unique and incomparable beauty. Fran Mastoloni is a partner is Mastoloni Pearls, a third generation leading purveyor of the finest cultured pearls and pearl jewelry treasures in North America. To listen to this podcast, click here.

Cheryl Kremkow provides expert advice on how to connect with customers using the power of storytelling. She takes you through five different types of stories you can tell about any gem and gives you three actionable tips to help make your business more successful. Cheryl Kremkow helps companies create their own distinctive gem stories and is a consultant for Plumb Club Member Carl K. Gumpert, who creates diamond and gemstone jewelry and custom engagement rings. She is the former editor of Modern Jeweler Magazine and author of her own blog, Gem Obsessed. To listen to this podcast, click here.

Become Fearless in the Age of Progression and Change: Monica McDaniel takes you through the rich history of created gems from their origins in the early 1800’s to today. She provides you an understanding of the technical differences between the various gem creation processes and the terminology used to describe them. Additionally, she gives you tips on language you can use in-store to “become fearless” and speak succinctly about the differences between lab-grown and earth-mined gems. Monica McDaniel is the Vice President and Marketing Director of Chatham Created Gems and Diamonds. To listen to this podcast, click here.

Jeffrey Cohen gives a insiders look at the current consumer diamond demand when it comes to engagement rings. He provides knowledge and insight. across the 3 major retail sectors of the market, into the most popular diamond shapes and the most commonly used qualities, as well as information on the desirability of “composite-heads” and single stones. Additionally, he discusses the up-tick of lab-grown diamonds and the use of other precious and semi-precious colored gemstones in engagement rings. Jeffrey Cohen is the Vice President of Sales for KGS Jewels, a DTC sight holder with one of the largest diamond cutting factories in the world. To listen to this podcast, click here.

Marketing leader Mark Hanna showcases how companies who demonstrate responsible practices have a competitive advantage – specifically with Gen Z and Millennial consumers. He provides consumer research statistics that point out the importance of “purposeful and responsible” consumption, illustrating how this can be an effective company strategy. Mark Hanna is the Chief Marketing Officer of The Richline Group, A Berkshire Hathaway company, the foremost manufacturer and marketer of precious metals and materials.To listen to this podcast, click here.

Kristie Nicolosi helps listeners understand the differences between cleaning and disinfecting. She provides great ideas on why and how stores should talk to customers about jewelry care and gives consumer insights on why a customer wants to buy jewelry care and cleaning products from their jewelry retailer. Kristie Nicolosi is the CEO of The Kingswood Company, a Plumb Club Member and the leading innovator of high-quality, private-label jewelry care products. To listen to this podcast, click here.

Journalist, writer, and media personality Barbara Palumbo provides 10 Tips to help retailers strengthen their social media presence and gain traction! Barbara explains why Instagram is “The King” of social media and how a retailer’s social media should be looked upon as having an additional sales person. From consistency, to engagement, to the art of the hashtag, these insights and tips will help retailers boost their social media presence across all platforms. Barbara Palumbo is a full time editor, writing about both jewelry and watches on her blogs adornmentality.com and whatsonherwrist.com, as well as for nationally recognized publications. Additionally, she is the host of InStore Magazine’s “The Barb Wire” podcast and is a frequent speaker at industry events and trade fairs. To listen to this podcast, click here.

Author, retail consultant and sales-trainer Kate Peterson provides insights on how the evolution of consumer behavior has been drastically accelerated and how retailers must be innovative in order to stay relevant. She points out the shifting “information balance” between the consumer and retailer and provides tips and tools on both where and how to meet and work with this new customer in a way that will exceed their expectation and keep the retailer in the forefront of their market. Peterson is the President and CEO of Performance Concepts Inc., a company that provides innovative and effective consultation and training in the luxury industry.To listen to this podcast, click here.

Brian Lazar gives insight into the “myths” of advertising and the reality of what the tactic can and can’t do. He explains advertising goals and how advertising can position a store. Further, he takes the listener through the execution of good advertising and the pros and cons of various ad placement vehicles. Brian Lazar is the vice president of sales and marketing with IGS Creative, a full-service advertising and marketing company specializing in the jewelry industry. To listen to this podcast, click here.

by PR veterans, Heather Zachary and Melissa Berry will take listeners through the art of writing an effective press release and when it’s appropriate to use a media alert. They educate the retailer on how to build a media list and target appropriate editors with relevant messaging that compels them to run your story. Further, they give insight into the delicate art of “follow up” with the press and how to repurpose effectively on social media. Heather Zachary and Melissa Berry are founders of H&M Media, a boutique PR agency based in NYC that specializes in the jewelry and watch industry. To listen to this podcast, click here.

Pam Levine, Brand Experience Specialist, President of Levine Luxury Branding, presents Retail Reinvigoration- Visual merchandising tips that stimulate sales. The ultimate goal of successful and engaging product presentations is to inspire customers to touch, try on and buy. When you think of your merchandise presentations, window displays and your environment, do you consider it your “space of engagement”? Visual merchandising and retail experience are the silent sellers that express and impress your brand experience in the hearts and minds of your customers. Pam provides: pertinent questions that enable you to conduct your own store assessment, learn about silent selling techniques, design and merchandising resources and the psychology behind product arrangements that stimulate buying decisions. To listen to this podcast, click here.

Monica Elias, founder, CEO and Executive Producer of Elias World Media, illustrates that getting to know your customers and creating a continuous stream of relevant content can not only keep your store top of mind with customers when they can’t get in to see you, but can inspire your customers as they plan for self-purchase and gifting opportunities. She discusses the three C’s of content (Connect, Create, and Communicate) and gives information on how to make a connection between what’s trending in the media and what you have in your store. Monica shares creative ideas on how to story tell around product and shares easy tips on how to photograph and create video to bring it to life. Additionally, she gives great ideas on how to calendar your posts and seek coop help from your vendors.To listen to this podcast, click here.

Severine Ferrari, editor and founder of Engagement 101 talks about the newest trends in the engagement ring market. Further, she will give you insights on the new consumer and ideas on how you can shift your thinking and use inclusive language to help you win their confidence and make the sale. To listen to this podcast, click here.

Kevin Reilly, Vice President of Platinum Guild International, explains how having platinum in your merchandising mix can help you create customer satisfaction. He illustrates several benefits of presenting the metal to consumers and language that you can use in store to explain these benefits to your customers.To listen to this podcast, click here.