The Plumb Club was pleased to present an essential retail-learning presentation in connection with Jewelers Vigilance Committee (JVC). The virtual presentation, “Talking Green! What Can You Really Say in Sustainability Marketing? ”, which was held in the Jewelers Resource Center Auditorium on Wednesday, August 24th.

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As consumers increasingly respond to sustainability claims, eco-friendly products and environmentally focused concepts, what can a retailer legally advertise and verbally say to ensure the language is neither misleading nor deceiving? The FTC has an entire set of guidelines on how to talk about everything from solar powered to recycled materials! However, these guides are up for revision and the acceptable language is changing quickly. Retailers need to be prepared and stay informed.

Sara Yood, from the Jewelers Vigilance Committee (JVC), provided attendees with insights on what these guidelines say, and what might be changing, to help retailers ensure the words they use in describing and advertising their products clearly communicate their values to the consumer, while safeguarding the store’s reputation.

About the Presenter:   Sara Yood, Esq. is the Deputy General Counsel at JVC. She is an attorney admitted to the state of New York with extensive experience in legal compliance. Sara’s responsibilities at JVC include anti-money laundering compliance, FTC Guides compliance, trademark litigation, copyright, advertising monitoring and review, creating legal compliance tools and publications, and advanced legal strategy. She has developed an additional expertise in U.S. and international laws concerning the importation and exportation of animal materials used in jewelry and has authored multiple JVC publications.

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