Sell With Confidence: How Traceability Builds Trust in Platinum and Diamonds:
Increasing Sales with Compelling Story Telling & Providing Proof to Elevate Trust
The Plumb Club Industry & Market Insights from 2025 illustrated a significant uptick in consumer awareness and desire for clarity and understanding of responsible business practices and traceability in the jewelry category. From ethical sourcing to traceability, the increase in importance to the consumer rose 7% and 8% respectively over a similar survey only 2 years earlier. In addition, more consumers were willing to pay significantly extra for products that ensured these characteristics. Additionally, fewer consumers said that they would make the purchase without verification.
The Plumb Club Podcasts focus on educating customers on the natural diamond story, as well as the tools that can provide traceability proof when making a sale, thereby meeting this rising consumer expectation. The following podcast from Tracr is now posted:
Sell With Confidence: How Traceability Builds Trust in Platinum and Diamonds: From mine to market, provenance has become the new luxury! In this podcast, presented by Tracr, Josh Helmich of Helmich Luxury Group speaks to Wesley Tucker and Emanuela Morando of Tracr, and Fahmida Smith of Valterra Platinum Ltd., about how traceability and digital-product passports are reshaping diamonds and platinum in the retail space. Listeners will learn how giving their customers proof, not promises, elevates product value and provides trust, and therefore, a higher purchase potential.
For access to this podcast and more, click here.
