Writing SEO Descriptions for Your Jewelry Store Website

A few actionable tips you can take to improve your jewelry store’s search engine visibility.

Writing a great SEO description for your jewelry store website seems easy — it’s just a couple of lines designed to entice people to click your online jewelry store’s link in the search results and go to your website.

But looks can be deceiving. Remember that you’re competing with hundreds of other jewelry stores, some of whom have bottomless pockets, not to mention the big name brands that want to capitalize on every conceivable keyword out there and nudge the smaller businesses and mom and pop jewelry stores out of the running.

So what can you do? The good news is that by following these five tips, you can write a compelling SEO description for your jewelry store website pages that get clicked and help improve your ranking in the search engines over time.

Understanding Character Limits

The first part to keep in mind when writing an SEO description for your jewelry store is that you’re limited to 155 characters. There is no “one size fits all” for how many characters you should be using, but you definitely want to get the point across quickly. Most SEO descriptions for jewelry stores are between 120-155 characters.

Google itself has control over how much (or how little) shows in the search results. So even if you write a perfect, flawless SEO description for your jewelry store website, it’s still possible that Google will cut off the text. Short and sweet is the key!

Make it Actionable and Easy to Follow

The last thing you want is for your SEO description to be dull or boring. Make sure it’s easy to read and easy to understand. The best SEO descriptions address the user directly and give them an idea of what to look forward to in just a few words.

Remember that people are choosing from among hundreds of results, and at least a dozen of those are on the same page as yours, all competing for attention. What are you doing to make yours stand out?

Use Your Main Keyword

Google is more inclined to use your SEO description if you include your main keyword. Google also tends to highlight the word(s) that the user searched for, so if they were looking for “diamond engagement rings” and you had those keywords in your description, Google would likely highlight them as a way to draw the eye to your description

Make Sure Your Description Matches Your Content

It should go without saying, but you definitely want to be sure that your SEO description for your jewelry store website matches your landing page. One of the biggest mistakes we see is people creating SEO descriptions that are about a specific topic, “24k wedding bands” for instance, but then directing users that search for that particular term to their “catch-all” homepage.

Google is more likely to rank your site well if your description matches your content, so be sure that in a case like that, you’re directing people to the product page where you have a selection of your 24k wedding bands on display!

Don’t Forget About Rich Snippets

Although not directly a part of your SEO description, you should nevertheless look into using Rich Snippets as a way to add more relevant information to your description. Rich snippets can include everything from your phone number and product pages to user reviews and much more.

Source: Alex Fetanet, GemFind, www.jewelryecomm.com