When I start new interior design projects, many of my clients ask how jewelry cases can give a selling advantage and save space. This is a big decision for jewelry storeowners, and I often recommend side-by-side jewelry case design, which has many advantages.

Side-by-side jewelry cases allow the salesperson and customers to interact with more comfortably and casually, compared to traditional behind-the-counter selling method. The biggest difference between traditional jewelry cases and side-by-side case designs is selling behind the jewelry cases, which provides a barrier between the client and the jeweler. Side-by-side cases allow both parties to establish trust and agreement with a mutual goal to buy jewelry.

The use of side-by-side jewelry cases can create trust within your customers, which can lead to more sales. See picture of Huntington Jewelers in Las Vegas, NV of the side-by-side jewelry cases that provide the advantage of increased openness because the buyer and seller stand close to each other.  Leslie McGwire & Associates Interior Design Company designed the new store Huntington Jewelers of with many side-by-side jewelry cases from “Concept to Completion.”

Another advantage to side-by-side cases is they can save you space in your store. In my designs, I like to use both styles in the store. Using side-by-side cases can save your store three additional feet when they are up against the wall. According to the standard American Disability Act (ADA), a traditional jewelry space plan requires three feet behind the case so the staff can stand behind it.

About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won over 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit lesliemcgwire.com for more information.