Blogs
New Luxury Focus
The global luxury market is predicted to reach about $1.5 trillion by 2025, with experiential luxury expected to grow by 5%, far faster than personal luxury at 3%, with accessories and cosmetics anticipated to see the most gains in that sector. A new international study by Boston Consulting Group (BCG) and Altagamma, two powerhouses in […]
Digital Tech Will Drive Jewelry Sales
A recent report warns companies that do not continuously reinvent their business with evolving technology will lose customers. Digital technology dramatically improves the economics and capabilities of every business, finds Forrester, market research and advisory firm, in a 2018 report. The message imparted, reinvent your business with technology at its core, or fade to black. […]
TransparencyThrough Technology
Digital technology is fast emerging in the jewelry industry. The vast majority of jewelry consumers today want ethically sourced jewelry and, more importantly, to know the story behind it. A 2015 Nielsen report found that nearly 75 percent of global Millennials and 66 percent of all consumers are willing to spend more on a product […]
New Jewelry Customers
Jewelers must learn how to relate and adapt their merchandise and marketing to changing lifestyles and norms. The faces of new jewelry consumers are now multicultural, self-purchasing females and the next generation of bridal finds She-conomy, specializing in marketing to women. Self-purchasing women are the most powerful group and are considered the greatest opportunity for […]
New Generation Of Consumers
Because the customer paradigm has shifted from men to women, jewelry manufacturers and retailers must understand the female market. The landscape of the jewelry industry has changed dramatically, with only 48 percent of adults married today in the United States, as compared to 78 percent in the 1950s, finds She-conomy, specializing in marketing to women. […]
The Plumb Club Becomes First Trade Association to Require Its Members to Join the Responsible Jewellery Council
Vote from The Plumb Club members demonstrates importance of RJC membership in building consumer confidence. Sept. 19, 2019 – NEW YORK – The Plumb Club announced that its members overwhelmingly voted to require all new and existing Plumb Club members to become Certified Members of the Responsible Jewellery Council (RJC). The Plumb Club, a current RJC […]
Growth Beyond Bridal
Over 40 percent of older or single women buy their own diamond jewelry. People are continuing to get married later in life, finds the WeddingWire.com Newlywed Report 2019, the largest study of today’s wedding planning journey in the U.S. surveying over 18,000 newlyweds married in 2018. The average age to marry is 33 as couples […]
Terms Of Engagement
Nearly 65% of millennial couples share their engagement on social media within a few hours, according to the 2019 Newlywed Report study. Eighty percent of today’s marrying couples are millennials. And, millennial couples are opting to make their engagement a highly shared experience in person and online, finds the Newlywed Report 2019 by WeddingWire.com, largest […]
Find Your Niche
Niche marketing allows companies to carve an essential space for themselves in a broader market. Categories considered “niche”, like men’s jewelry, pearls and color stones are among the lauded growth segments and retail profit centers in fine jewelry today. Some businesses even create new niches by discovering and fulfilling customer needs that haven’t been addressed. […]
Capitalizing on the Power of Women
Women are powerful consumers, spending more than $20 trillion worldwide, $7 trillion in the United States alone. And that consumer power is expected to grow exponentially: Over the next decade, women are expected to control two-thirds of consumer wealth in the U.S. They also will make 85% of all brand purchases, all according to […]