Blogs
The Plumb Club Appoints Industry Marketing Pro Michael O’Connor
New York – The Plumb Club is pleased to announce that industry veteran Michael O’Connor has been appointed as marketing director, to handle the organization’s strategic marketing plan and initiatives. O’Connor will be responsible to work with the executive team on the creation and development of the plan and its end-to-end implementation, including communication and […]
Social Proof
Social media channels– like Instagram and Pinterest– provide the perfect platforms to show and tell stories that can help customers visualize your products. Market research shows that consumers look to social media for inspiration, advice, ideas, and solutions. They want to engage and pre-shop online, and social media is an ideal channel for jewelers to […]
Year of Wearable Fashion
Trends forecasters herald 2020 as the year of wearable fashion. Styles you can wear day in and day out are key in fashion and accessories. Accessible and re-creatable, the trends are simple to incorporate into current wardrobes without too much fuss or imagination hails whowhatwear.com. InStyle describes 2020 fashions as surprisingly easy to follow and […]
Friendly, Relatable Colors
The trends reflect our desire for stability, creativity and more spontaneous approaches to design. Colors prevalent on the New York runways for Spring 2020, identified by Pantone are hailed as friendly, relatable and familiar. The Color Institute cites 12 top fashion colors and four classic neutrals it describes as infusing heritage and tradition with a […]
Sentimental Jewelry Tops Holiday Gifts
Jewelry consistently ranks as a top gift to give and receive for the holidays. The National Retail Federation (NRF) finds in its annual winter holiday forecast, conducted by Prosper Insights & Analytics that clothing and accessories are popular gifts for more than half of consumers, with about a quarter citing jewelry. Individuality and self-expression are […]
Robust Holiday For The Nimble
Consumer spending is in large part fueling growth in the U.S. economy. The National Retail Federation (NRF), in its annual holiday forecast conducted by Prosper Insights & Analytics, estimates that retail sales overall, from November through December will be up about 3.8 to 4.2 percent over 2018, totaling between $727.9 and $730.7 billion. In fact, […]
Key Gifters and Self-Giving
When it comes to fine jewelry, it’s imperative retailers and manufacturers understand what women want and how to reach them. The keyword in gifting is “self” and the key gifters are women, when it comes to fine jewelry, so it’s imperative for retailers and manufacturers to understand what women want and how to reach them. […]
Shopping is Social
Social proof really matters to women because, even if women go shopping alone, it’s a team activity. Social media has become a critical part of the gift-giving experience, as a platform for ideas, validation for purchases, and to share the story behind the gift. Research from the female-focused marketing firm She-conomy finds Facebook and Instagram […]
Appealing To Key Gifters: Women
How can you make shopping for jewelry appeal to a woman’s desire to experience your store through relational merchandising and the joy of the hunt? Research by MVI Marketing finds that more than half (51 percent) of female consumers buy jewelry for themselves, 14 percent buy for their partner/spouse, and 17 percent make purchases together […]
Technology Imperative In New Luxury Market
Reinvent your business with technology at its core, or fade to black, is the message the market research firm, Forrester imparts in a 2018 report. A Forrester white paper, “Digital Rewrites The Rules Of Business,” by Nigel Fenwick and Ted Schadler, cites digital technology — hardware, software, algorithms, the Internet — as 10 times cheaper […]