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Re-Imagine the Store Experience
Preparing for the next normal, forward-thinking retailers must redefine the role of their store. At some point, retail stores will re-open, but unless specialty retailers like jewelers re-define the role of the store and revamp store operations, they will be ill prepared for the post-COVID-19 future. This was the message McKinsey & Company expressed in […]
When it’s Time To Re-Open
Re-opening during a global pandemic is an unprecedented event for retailers. The concerns and unknown risks about how to conduct business during this “new normal” are many. This is especially true in the jewelry business, as so much of the purchase experience is customer interaction, combined with the look, touch and feel of the merchandise. […]
The Plumb Club Adds New Timely Podcasts in June
New Podcasts Provide Insights To Help Retailers Promote Their Stores & Get Business Back On Track New York – The Plumb Club has added two new podcasts into their library of retail education tools. June’s podcasts deliver information and insights to retailers on the promotion of their stores. As stores are starting to reopen, promotion via […]
On Message
The core message is how can you help — with inspiration, ideas, information, and convenience. At a time when everyone is to “expect the unexpected”, brands that can navigate COVID-19 — by implementing the right messaging, adding value to customers, analyzing what’s working and what’s not, and being nimble to change — have the greatest […]
Managing The Message
More than ever, it’s important to communicate transparency and compassion. At a time when everyone is to “expect the unexpected”, brands that can navigate COVID-19 — by implementing the right messaging, adding value to customers, analyzing what’s working and what’s not, and being nimble to change — have the greatest opportunity to come out of […]
You’re Reopening – Make it Safe / Make the Sale
A Webinar To Help Retailers Manage The “New Normal” In Store Wednesday, May 27 at 2pm EDT Scroll Down to Watch the Recording of this Webinar The retail situation is changing at a rapid rate right now! As retailers are reopening, or planning to reopen, they face many new unforeseen liabilities and challenges in the […]
The Plumb Club Hosts Second Roundtable
You’re Reopening: Make it Safe/Make the Sale A Webinar To Help Retailers Manage The “New Normal” In Store Wednesday, May 27 at 2pm EDT New York – The retail situation is changing at a rapid rate right now! As retailers are reopening, or planning to reopen, they face many new unforeseen liabilities and challenges in the […]
Celebration is Good for the Soul
Research shows that celebrating even the smallest things is good for body, mind and soul. Celebrations boost our well being; major milestone and daily win alike. One of the main reasons celebrating is so important to humans is because it reflects an overall attitude of gratitude for what we have, instead of focusing on what […]
Got Your Back
‘You are not alone’ was the message Sara E. Yood, senior counsel for Jewelers Vigilance Committee (JVC), underscored to jewelers in a recent webinar on navigating COVID-19’s impact on business. “A lot of people are backing you up and support your success,” Yood said. “Your colleagues and friends in the industry have a shared interest […]