Blogs
The Plumb Club Provides Industry Learning From Member Companies
New York – As part of fulfilling its mission statement of helping to shape the jewelry industry, The Plumb Club announced that it will share the wealth of knowledge, experience and insights, contained in its esteemed membership and key member personnel, with the jewelry industry at large. Plumb Club Members were asked to develop topics […]
Content Marketing Drives Sales
Content marketing is one of the most effective ways for brands to actively engage with customers. Creative content can generate new leads, and engage and entertain loyal customers. More than a quarter of U.S. adults are always online, part of the 77 percent who go online once and up to several times a day, finds Pew […]
Video Engagement Is High
Video is a format that is easy to digest, entertaining, engaging, versatile, and simple to share. Video will account for more than 80 percent of Internet traffic by next year, with live video representing 13 percent, finds Cisco Systems. By 2022, the networking heavyweight expects nearly half of all devices and connections will be video […]
Content Captures Customers
Creative content can generate new leads, and engage and entertain loyal customers. Content marketing is one of the most effective ways for brands to actively engage with customers without interacting face-to-face. Creative content can generate new leads, and engage and entertain loyal customers. More than a quarter of U.S. adults are always online, part of […]
Email Marketing Drives Sales
It takes knowing your customers, and managing your relationships with them to remain relevant. When it comes to driving sales, email beats banner ads, social media native apps, and organic posts by up to 180%, finds Cheetah Digital in recent research conducted with Econsultancy. Almost three quarters of U.S consumers say they’ve purchased a product […]
Barbara Palumbo & Kate Peterson Provide Retailer Insights, Tips for
The Plumb Club’s July Podcasts
New York – Two renowned and well-respected jewelry industry experts have lent their voices and wisdom to The Plumb Club’s July podcast additions. Journalist, writer and media personality Barbara Palumbo and author, retail consultant and sales trainer Kate Peterson have each created powerful informational seminars that have been added to The Plumb Club’s library of […]
Developing Your RE-Open Plan
When re-opening, be sure to set up for success on the front end while taking the proper precautions. Re-opening during a global pandemic is an unprecedented event for retailers. The concerns and unknown risks about how to conduct business during this “new normal” are many. This is especially true in the jewelry business, as so […]
Today’s Consumer: Know Which One You Are Dealing With
In today’s retail landscape, multicultural consumers are transforming the U.S. mainstream. Expressive and inclusive, they maintain their cultural heritage while being part of the new mainstreams. Media-savvy and socially empowered, these consumers possess the freedom to mix and match endless choices and products to suit this duality in lifestyles and tastes. Given an abundance of […]
Members Re-Elect Officers & New Board Leaders at The Plumb Club
The Plumb Club welcomes new Officers & Directors to their esteemed Board NEW YORK – At its first-ever virtual General Membership Meeting, members of The Plumb Club voted today on board positions, re-electing some current members and bringing on new leadership. New to the board is Kristie Nicolosi, President and CEO of The Kingswood Company, the jewelry […]
Communication is Key in Covid Times
Your staff and customers need to feel safe, welcome and heard. As you return to business and welcome back customers in your store, you’ll want to be clear and transparent about the steps you are taking to alleviate concerns, advocates Jewelers of America (JA) in its Back to Basics Toolkit for jewelry retailers. Your staff […]