Blogs
Timely Teaching for the Selling Season in the Plumb Club’s October Podcasts
New York – As the industry enters its most important selling season, The Plumb Club is pleased to announce that two new podcasts have been added to their library of retailer educational tools and are available for download. Both podcasts, provided by Plumb Club member companies, are aimed at helping retailers in the sales and […]
Interacting with Consumers Digitally
While the details of the next normal are still unclear as we make the slow pivot from managing COVID-19 to recovery and the reopening of economies, the overall contours are coming into focus. As many of the longer-term changes are still forming, pro-active companies have an opportunity to shape a positive future, finds global management […]
Capitalizing on Virtual Sales Calls
Virtual selling is now fundamental to growth in a market where remote selling is the “next normal.” While businesses in the digital age have always used means to connect and communicate with remote employees and clients, the COVID-19 pandemic has been a great catalyst for the increase in the use of virtual meeting platforms. In […]
Interactive Content on Rise
Interactive content gives marketers today a way to engage their audience with quality experiences that capture insights and provide useful information. These actions can be as simple as clicking to learn more about a topic or as advanced as answering questions to calculate a score or other outcome. “Interactive content is content where the audience […]
The Plumb Club Announces a Limited Number of New Membership Opportunities
Coveted Opportunity to Join the Most Important Jewelry Organization in the US New York – The Plumb Club has voted to expand their roster of preeminent jewelry, diamond and watch suppliers by including a limited number of companies that wish to increase their business potential and help positively shape the future of the industry. Companies […]
Jewelers Are Optimistic for Q4
Interviews with jewelry retailers reveals a clear sense of optimism for fourth quarter sales. One-on-one interviews with jewelry retailers across the United States, part of recent research released by De Beers, reveals a clear sense of optimism for fourth quarter sales. Although jewelers remain cautious how potential new outbreaks and winding down economic stimulus will […]
The Plumb Club’s September Podcasts Focus on Product
Plumb Club Members Provide Valuable Information For Fourth Quarter New York – As retailers prepare for Q4, the wildly popular Plumb Club Podcast series has shifted the focus of theme for September to product-specific information and tips that retailers and sales associates can implement immediately in-store to impact holiday sales. This month the podcast series […]
The Plumb Club to Provide Virtual Sales Meeting Platform to Members and Their Retail Partners
Three-Tiered Strategy, TPC-365 (The Plumb Club 365 Days A Year) Launches New York – The Plumb Club is pleased to announce that, after a year of research and development. they will launch an additional benefit of membership – a virtual sales platform to connect members with their retail customers. The launch heralds the first phase of […]
Silver Lining in COVID Times
Silver is among the 7 new jewelry trends you’re going to see everywhere this fall. With gold prices shy of $2,000-an-ounce, silver is enjoying attention for its affordability, as well as its fashion status in cutting edge design and anti-microbial position in these COVID times. A recent consumer survey, sponsored by the Silver Promotion Service […]
Fall Colors: Relatable With Clever Tweaks
As we conduct more of our lives online, jewelry that stands out on screen will be essential, with a focus on colors and materials that pop. Pantone’s fashion color palette for fall-winter 2020-21 features traditional tones and surprising shades that offer room for experimentation. Ten stand-out colors were popular with designers at the seasonal shows: […]