Blogs
Helping Retailers Focus on Both Creating & Meeting Consumer Desire
The Plumb Club’s March Educational Podcasts are Published New York – The Plumb Club’s March podcasts from jewelry industry experts focus on two important consumer interactions – creating awareness and stoking desire to get a customer into the store, then meeting that desire once the customer comes through the door. Each podcast highlights tools […]
Still Buying Diamonds & Fine Jewelry
Consumers are adapting to the new normal and diamonds continue to retain broad appeal across consumer segments. Those are the key findings the De Beers Group revealed in its 2020 Diamond Insight report. Released in November, it collates data from consumer research the diamond producer conducted after COVID-19 erupted on the scene. Research finds two […]
Jewelers Set Tone for Earth & Lab Diamonds to Coexist
It’s all about what the customer wants. When it comes to earth-mined and lab-grown diamonds, David Arnold, general manager of Daniel’s Jewelers in Kileen, Texas is bullish on his customers deciding. Displaying his loose diamonds, earth-mined and lab-grown, side-by-side, and well labeled, with trained staff, Arnold wants his customers to choose what they want to […]
Lab-Grown Diamonds Gain Critical Mass
Lab-grown diamonds continue to capture a growing fan-base. Consumer awareness has organically risen, without major marketing investment, from 9 percent a decade ago to 80 percent in 2020, across age groups, genders and incomes, finds the latest study by MVI Marketing (MVEye), sponsored by the International Grown Diamond Association (IGDA) and Instore Magazine. While exact […]
Demand for Diamonds Continues
Research finds two in five consumers choose diamond jewelry as the gift they most desire to give or receive. Consumers are adapting to the new normal, demand for diamonds continues, and diamonds retain broad appeal across consumer segments. Those are the three key findings the De Beers Group revealed in its 2020 Diamond Insight report. […]
TPC Underscores the Importance of Embracing New Technology
February Podcasts Encourage Retailers to Remain Forward Thinking New York – The Plumb Club podcasts for February have been published! This month, two new podcasts from industry experts and Plumb Club members illustrate the changes in consumer thinking and in the jewelry industry. Each podcast highlights new tools and effective tactics the retail jeweler […]
Color Connects
Color is an extremely powerful communication tool, which can affect us emotionally, psychologically, and even physically. When it comes to the use of color in fine jewelry, there are rich storylines creative jewelers can develop on a spectrum of topics related to gemstones. From fashion and folklore to family and self-actualization, gemstones mean many things […]
Colorful Storytelling
A throwback to the hippie movement, Millennials and Gen Z look to certain gemstones for their healing connection. When it comes to color, there are lots of stories to tell. There are fashion statements to be made; birthstones representing individuals personalities and points in time; and other attractions that draw us to color stones. All […]
Gem Connections
Many of this season’s popular hues happen to align with gemstones traditionally used as birthstones. Jewelry’s role to express love and connection has become even more important during these COVID times. Color gemstones in particular are trending as favorite design elements, not only for the fashion statements they make, but even more so for the […]
The Plumb Club Launches New Website
NEW YORK – The Plumb Club has just introduced a new website! The site, launched January 2021, features a more modern, inviting and up-to-date design with a stronger representation of The Plumb Club brand and its member companies. Several enhancements have been added, with a view to current best practices, enriching the user experience, increasing […]