Blogs
Platinum Guild Study Looks to Define ‘Modern Love’
Two themes identified should be considered when developing future consumer-facing campaigns In a recent study orchestrated by 360 Market Reach on behalf of Platinum Guild International USA, researchers posed an open-ended question to a pool of 1,000 fine jewelry buyers: what is ‘modern love’? The responses they received were as varied as the participants, […]
Platinum Guild International
Relaunches PlatinumLearning.com
A recent survey conducted by McKinsey and Company found that responses to the pandemic have speeded the adoption of digital technologies by several years, noting many of these changes are here for good. With a goal of always wanting to be on the forefront as an industry resource of key information, Platinum Guild International USA […]
TPC Launches Phase 2
of its Virtual Jewelry World
TPC-365
Member Showrooms are Immersive and Discoverable New York – The Plumb Club is pleased to launch its virtual member showrooms, the second phase of TPC-365 (The Plumb Club, 365 days of the year). The immersive 3-D showrooms, which can be accessed from any computer, tablet, or smart-phone provide visitors with a member-branded, interactive experience and […]
Watch Trends Favor Retro,
Feel Good Styles
After taking an initial hit from COVID and widespread closures in the first part of 2020, the watch industry saw an uptick in sales, with self-purchases topping watch gifting. Many consumers are rewarding themselves with the purchase of a new watch to add to their wardrobe. Data suggests consumers staying home, without discretionary spending […]
Zoom-worthy Styles Top Jewelry Trends in 2021
Now, more than ever, it’s important to have a quality item in jewelry with a price point obtainable by most that tells a story. Zoom-worthy styles in earrings and necklaces lead jewelry trends this year in both silver and gold. Color and pearls are among the key elements in popular designs that embrace geometric shapes, […]
TPC’S April Podcasts Educate Retailers on the
Benefit of Differentiation
Positioning and Product Discussed by Industry Experts New York – The Plumb Club’s April podcasts from jewelry industry experts focus on differentiation in two important areas – Product and Positioning! Each podcast provides experienced insights and effective tools to ensure that they stand out in the minds of their customers. Strategies to Brand as […]
Platinum Jewelry Market Growing
With the rising price of gold, the closed price gap between 14K and platinum offers consumers more options in their price range. The market for platinum is expected to grow at a CAGR of more than 3 percent globally through 2025, according to a world platinum market report released in September by Research and Markets. […]
Cyber Security for the Real World
Would you know what to do if you fell victim to a random cyber-attack? The Plumb Club Hosted an Important Webinar In Partnership with: THE CRITICAL IMPORTANCE OF CYBER-SECURITY FOR JEWELERS Scroll Down to Watch the Recording of this Webinar and Download Your Personal Cyber Security Checklist The Plumb Club hosted a webinar on Thursday, […]
Gold Jewelry Trends to Shine in 2021
Gold remains the most popular precious metal in fine jewelry. Zoom-worthy styles in earrings and necklaces lead gold jewelry trends for 2021. Popping color and pearls, key design directions in gold jewelry also embrace sleek lines, geometric patterns, and lots of links in the mix. Fashion influencer The Zoe Report expects a continuation of trends […]
Latest Silver Jewelry Trends for 2021
Fashion influencers hail a silver streak for spring 2021. As waist-up dressing in our Zoom-age continues, silver jewelry trends for 2021 are keeping our focus on the face, with earrings and necklaces the bestselling product categories in this important precious metal. Fashion influencers, like The Zoe Report, hail a silver streak for spring 2021. Fashion […]