Blogs
An Introduction to Fancy Shapes & Cuts
The cut is humanity’s contribution to the beauty of gemstones. Color, clarity, and carat weight, the rest of the 4 Cs of gem grading, come mostly from Nature. What we call the cut not only determines how precisely a finished gem is fashioned but also its shape. Although rounds and other standard shapes have long dominated the market, […]
Median Age of First Wedding
Median Age of First Wedding Keywords: Bridal
How to Target Jewelry Buyers on Facebook
If you’re looking to grow your jewelry store online, marketing on Facebook is definitely something you’ll want to look into. Considering that Facebook is where jewelry buyers tend to hang out, it makes sense to tailor your ads to attract their attention and get them to click. How exactly do you do it? GemFind is […]
Driving Traffic to Your Website
Businesses used to drive people from their website to social media to amass likes. But we found out that likes don’t equal sales, and that the process is actually the complete opposite. Once you have the customer on your website, you want to hold on to them, and only give them one exit besides your […]
How to Explain Cat’s Eye Gemstones
Chatoyancy is the gemological name given to the curious optical effect in which a band of light is reflected in certain cabochon-cut gemstones, creating an appearance similar to light bouncing off a cat’s eye. Gem-A’s Collection Curator, Barbara Kolator FGA DGA explains chatoyancy and highlights some of the many gems in which it can occur. […]
2022 Consumer Spending Trends
With many lockdowns lifted, consumers opened up their wallets again. Source: Synchrony Bank For further reading For more information and tips, check out these helpful articles. Consumer behavior trends: https://www.score.org/resource/infographic-consumer-trends-bring-opportunity-small-businesses https://www.insiderintelligence.com/insights/future-retail-trends-industry-forecast/ https://www.fool.com/the-ascent/research/buy-now-pay-later-statistics/ https://influencermarketinghub.com/retail-trends/ https://financesonline.com/retail-trends/ https://www.forbes.com/sites/briansolis/2021/03/02/whats-next-for-small-businesses-4-trends-and-predictions-for-2021-and-beyond/?sh=5cfce1cf1832 Consumer spending trends: https://www2.deloitte.com/us/en/insights/economy/us-consumer-spending-after-covid.html https://www.cnbc.com/2021/04/18/the-post-pandemic-spending-spree-begins-6-things-americans-are-buying.html https://ihsmarkit.com/research-analysis/trends-in-postpandemic-consumer-spending.html https://www.npd.com/news/thought-leadership/2021/10-consumer-trends-we-re-watching-in-2021/ References: 1 Synchrony’s Sept 2021 consumer trend report 2 https://www.fool.com/the-ascent/research/buy-now-pay-later-statistics/ 3 https://www.score.org/resource/infographic-consumer-trends-bring-opportunity-small-businesses […]
Top 2022 Retail Trends
The pandemic forced the retail industry to adapt quickly in 2020, and these changes continued through 2021. More brick-and-mortar businesses opened an online storefront, click-and-collect order fulfillment options gained popularity, and consumers grew to expect a completely connected (and convenient) experience, regardless of the sales channel they were using. These retail trends are here to […]
Number of US Jewelry Stores
Number of US Jewelry Stores Keywords: Retail, Jewelry
FIT Students Introduced to The Jewelry Industry at JCK Las Vegas
The Plumb Club’s “Shaping the Future” Program Rewards Three Graduating Students with Experience of a Lifetime NEW YORK – The Plumb Club has rewarded three of Fashion Institute of Technology’s top jewelry graduating students with the opportunity to attend their very first major jewelry trade show and meet the industry first-hand at JCK Las Vegas. […]
How to Avoid Shipping Losses
Whether you’re meeting them for the first time, or you’ve been their go-to for 20+ years, we know you do everything you can to provide your customers the best jewelry buying experience possible. Over the past year, we’ve seen shipping protocols and guidelines evolve drastically as a result of COVID and it’s important to continuously […]