Blogs
Why Engagement Consumers Choose a Retailer
Why Engagement Consumers Choose a Retailer Keywords: Retail, Jewelry, Bridal
Investing in Your Online Store
Think about how your website has evolved over the years. Your first website was probably like a brochure, a brief overview about you, where you are located, and the products you offer. The next phase was more like a catalogue with a selection of bestselling items available for purchase. But as the pandemic hastened the […]
Consumer Spending on Jewelry & Watches
Consumer Spending on Jewelry & Watches Keywords: Retail, Jewelry, Watches
In celebration of Elizabeth II’s Platinum Jubilee:
A Spotlight on The Queen’s 5 Most Dazzling Platinum Jewels
Words by Marion Fasel of The Adventurine “I have to be seen to be believed,” Queen Elizabeth II, who recently celebrated her Platinum Jubilee, once famously quipped. Countless fashion journalists have covered how the Queen has not only shown up and been seen over the years, she has also clearly stood out among crowds with […]
Guide to Moonstone & Labradorite
Moonstone ring History, Lore and Appreciation Feldspar is an extremely diverse group of minerals that includes several species and varieties. Some varieties of feldspar possess unique optical phenomena. Feldspar is a common rock-forming mineral that is found on every continent. (It is estimated that feldspar makes up well over half of the earth’s crust). However, feldspar […]
Local SEO Using Maps
By now most jewelry store owners are aware of how mobile device usage has exceeded desktop computer usage. Today, let’s talk about how the majority of your customers will find and call your store: mobile map apps. There are three major map apps: Google Maps, Waze, and Apple Maps. Google Maps is 72% of all […]
Fine Jewelry Owned by Age Group
Fine Jewelry Owned by Age Group Keywords: Retail, Jewelry
The History of Platinum Jewelry
A silver over gold necklace set with a pink diamond from the mid-1800s (left) and an all-platinum emerald and diamond brooch. As a gemstone and jewelry grading and identification expert at Lang Antiques in San Francisco, Starla Turner FGA GG has seen her fair share of exceptional pieces, both historical and contemporary. Here, she delves […]
Treat Your Website Like A New Store Location
Jewelers should be investing in their website like they would in a new store location. Do you make more than 10% of your total sales online? Have you hit 25% yet? Or do you still think of your website as a marketing channel rather than a sales channel? Many retailers know what it takes to […]
Monthly Sales in US Jewelry Stores
Monthly Sales in US Jewelry Stores Keywords: Retail, Jewelry