How to Target Jewelry Buyers on Facebook

If you’re looking to grow your jewelry store online, marketing on Facebook is definitely something you’ll want to look into. Considering that Facebook is where jewelry buyers tend to hang out, it makes sense to tailor your ads to attract their attention and get them to click.

How exactly do you do it? GemFind is here with everything you need to know in order to target jewelry buyers on Facebook.

Develop a strategy for Facebook jewelry ads marketing by creating an event

It’s easy for your page to get lost in a sea of posts and notifications, but interestingly, events are front and center. Not only do they appear at the top of a user’s feed, but they also usually show up in notifications too, giving you plenty of avenues to grab attention and shift the focus to your jewelry and your online store.

Using Facebook’s event scheduler, you can create an event listing and then add images to help encourage interaction and engagement. No matter whether you’re doing an in-person showcase at your store and want to encourage more foot traffic or you’re doing a virtual presentation of the latest pieces on Facebook Live, you want to create the sensation that your event is not one to be missed.

Cultivate interactions with your page followers and fans

Although your Facebook jewelry store page should be focused on your business, you can (and should) add a personal touch to it and help cultivate the impression that your business is welcoming, friendly, helpful, and unique. Give your followers a sneak peek of new products or start creating your “gift ideas” a month or two in advance to get them thinking about upcoming holiday seasons.

Don’t forget to also tag the jewelry artisans or brands in your post, helping to further increase your reach and engagement! And last but not least, interact with people when they comment or ask questions! The last thing you want is for your Facebook jewelry store page to seem like a ghost town!

Add video to your jewelry marketing strategy

Video is one of the hottest marketing tools, and according to our own research and findings, it’s incredibly effective for online jewelry stores for several reasons:

  • People pay much more attention to video than static images or even text
  • Engagement on Facebook video is higher than engagement on posts
  • Many shoppers, especially mobile users find video shopping more attractive than scrolling through countless product images

So, if you’re not using video to promote your online jewelry store, you’re missing out! High-quality videos of your products are a great way to generate excitement and sales!

Target the right audience for Facebook jewelry ads

One of the biggest things that set Facebook advertising for jewelry stores apart from other advertising channels is their ability to pull from a VERY large pool of users to let you target your jewelry marketing ads to precisely the right group.

Just adding “jewelry” as their interest is not enough. Are they shopping for bridal jewelry? Wedding rings? customizable jewelry designs? You can tailor your ad precisely to the exact type of customer you want to reach, making your return on investment much higher than through other types of advertising.

Set your Facebook pixel for jewelry ads

Don’t forget that by placing Facebook’s pixel on your own jewelry store website, you can significantly broaden the insights you get with regard to the actions people are taking on your jewelry store website.

For example, based on the pages they visit, you can target eye-catching advertisements announcing new products released under that brand or other items on sale that relate to what they looked at. Who knew that one simple pixel could do so much?


Source: Alex Fetanet, GemFind,