Blogs
5 Jewelry Store Promotion Ideas That Don’t Cost a Dime
If you’ve been in business long enough, you know there’s “no such thing as a free lunch.” There’s always an opportunity cost for your time, but rolling up your sleeves and accomplishing something without directly detracting from your bottom line is a wonderful feeling. When it comes to jewelry store promotion ideas, you don’t need to […]
Interior Design: Creating the Perfect Store Entrance
As the saying goes, ‘You never get a second chance to make a first impression.’ This is especially true when it comes to jewelry store entrances. The entrance to the store is the division between the exterior storefront and the interior design elements and environment. Mall jewelry stores have an advantage in attracting customers with […]
World Ruby Sources
World Ruby Sources Keywords: Ruby
Interior Design: The Importance of Chandeliers in a Jewelry Store
Every jewelry store needs a ‘WOW’ factor. An elegant chandelier adds interest and depth to a space and heightens a customer’s experience as soon as they enter. Looking for a chandelier with an open mind is essential. Chandelier designs vary with a mix of styles and materials. It is important to know that you are […]
History of Diamonds In Engagement Rings
Jack Ogden FGA takes a look at the history of diamonds being used in engagement rings. You might be a little surprised at how far the custom dates back. Here is a question for you. Read this sentence about engagement rings: “As for the engagement ring, modern fashion prescribes a diamond solitaire, which may […]
A Guide to Effective Social Selling
Do you want to incorporate social selling into your sales strategy? We’ve got good news for you: you’ve probably already started. If your company has a basic Facebook, LinkedIn, or Twitter page (or an account on any other social platform) then you’re doing some form of social selling. The thing is, good social selling — the […]
In Conversation with…Tiffany Stevens
“The RJC’s mission is more critical than ever in this moment. As momentum builds in the ESG space around the globe, RJC is leading the way in a comprehensive and effective approach to responsibility for all types of jewelry entities. JVC greatly values our long-term working partnership with RJC and shared core beliefs of ethics […]
Resonating with the Consumer
is the Focus of Plumb Club’s July Podcasts
New York – Resonating with the consumer, whether that is via your brand promise, imagery and communications, or with services that allow customers to personalize their versions of what they wish to purchase, can help ensure brand recognition, drive product desire and lower barriers to purchase, resulting in increased sales. The educational Plumb Club monthly […]
Jewelry Interior Design: Greenery & Nature
Jewelry retail is all about the customer experience. From the moment a customer walks through your store’s front door, he or she should be immersed in the shopping experience that encourages return visits and reflects your brand. A particularly interesting and effective, new approach to creating the best possible environment for shoppers is the use […]
Interior Design: What Makes a Waiting Area in Jewelry Stores so Successful
Clients often ask during the initial consultation: “What is the importance of the waiting area for my jewelry store?”. A waiting area needs to make the customer feel relaxed, comfortable, and warm. Creating a proper waiting space allows customers, and their significant others, to experience a stress-free and enjoyable environment. Here are five quick ideas […]