Jewelry retail is all about the customer experience. From the moment a customer walks through your store’s front door, he or she should be immersed in the shopping experience that encourages return visits and reflects your brand.
A particularly interesting and effective, new approach to creating the best possible environment for shoppers is the use of “green” design. This growing trend brings nature inside the retail space by incorporating sustainable green walls with plants and other greenery, as well as natural features, such as wood and stone. See an example of this design trend in the image of Occasions Fine Jewelry in Midland, Texas.
What explains the shift? Different studies have shown that employees are happier, and more productive when they are surrounded by nature. Experts further believe that “green” experiences make customers feel more relaxed and enhances their mood while shopping for jewelry. Customers associate visually appealing green spaces with higher quality and, thus, higher product value. Therefore, when customers are shopping in spaces which utilize green elements, the positive emotions they experience translates into more receptiveness and increased sales.
About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design for the jewelry and retail industries.