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Blogs

US Advisory on Ruby, Jade, and Sapphire from Burma

US Advisory on Ruby, Jade, and Sapphire from Burma Keywords: Jade, Jadeite, Ruby, Sapphire, Myanmar

Top Instagram Accounts

Top Instagram Accounts Keywords: Social Media, Instagram

The British Crown Jewels

Andrew Fellows FGA DGA takes a look some of the myths and legends associated with one of the world’s most famous gem collections, the Crown Jewels of the United Kingdom.  Foundations were laid for the Tower of London – where the famous Crown Jewels are housed – as early as 1066 by William the Conqueror. Successive monarchs […]

How to Buy an Engagement Ring

How to Buy an Engagement Ring Keywords: FTC, Sustainable, Environment, Marketing

Global Silver Jewelry Demand 2012-2021

Global Silver Jewelry Demand 2012-2021 Keywords: Silver

How to Make a Great Business Impression Using Jewelry Photography

  “First impression counts.” You often hear it applied to face-to-face meetings but the same can also be said for virtual interactions, especially in the age of digital technology. However, unlike physical interactions, online dealings consider a unique set of constructs that conceptualizes impressions. For example, in an in-store shopping context, the visual cues that […]

SEO Challenges Brands Face in 2022

1. Staying on top of algorithm changes. The HubSpot Blogs surveyed 400+ web traffic analysts to identify the top SEO challenges in 2022. The leading challenge — experienced by 50% of marketers — is staying on top of search engine algorithm changes.     This isn’t surprising — in 2020 alone, Google ran more than 500,00 experiments that led […]

Interior Design: Create a Residential Feel in Your Store to Create More Sales

  There are many residential design elements that can be added to your jewelry store to create a warm, welcoming space. Spaces that capture that homey feeling draw people in and can help them feel more comfortable and relaxed in your store. Here is a list of eleven design elements that can help you with […]

Lab-Grown Engagement Ring Sales 2020-2022

Lab-Grown Engagement Ring Sales 2020-2022 Keywords: Diamond, Lab Grown, Bridal

Interior Design: Lightboxes Add Value to Your Jewelry Customers

  From planning “Concept to Completion” or remodeling of the jewelry store, owners may wonder why they should use backlit lightboxes in their spaces.  The response is that lightboxes add an inviting dimension to the store’s ambience. Let’s reflect over the basic reasons when and why you should be using LED lightboxes. Standout Messaging The […]

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