Blogs
How to Identify Real Pearls
A few quick tests you can perform to determine if a pearl is real or fake. How can you tell the difference between real pearls and fake pearls? Here are several simple and easy tests almost anyone can use to determine if a pearl is real or fake. The Touch Test An old wive’s tale […]
Zodiac Gems
Zodiac Gems Keywords: Zodiac, birthstones, birthday, aries, libra, taurus, scorpio, gemini, sagittarius, cancer, capricorn, leo, aquarius, virgo, pisces, bloodstone, chrysolite, peridot, sapphire, aquamarine, agate, topaz, emerald, ruby, onyx, garnet, carnelian, amethyst
How Retailers Can Create a Compelling Holiday Catalog or Lookbook
Summer is here and that means it’s time for the jewelry industry to start thinking about the upcoming holiday season. You’ve likely picked out some promising pieces at JCK Las Vegas; now, you need to surface them to your customers and get them excited about shopping for jewelry gifts. Producing a print or digital holiday […]
Map of Pearl Producing Countries
Map of Pearl Producing Countries Keywords: Pearls, Industry Research
Three F.I.T. Students Receive Experience
of a Lifetime at JCK Las Vegas Show
The Plumb Club’s “Shaping the Future” Program Introduces New Talent to Industry NEW YORK – The Plumb Club’s “Shaping the Future” program grew by 43% this year, mentoring 13 students this past semester from the FIT jewelry department. The program, created by Michael O’Connor of The Plumb Club and Kim Nelson and Michael Coan of […]
Diamond Color Over the Counter
Where Do You Start Seeing Color in Diamonds, D-Z? A quick refresher: DEF are considered “colorless.” GHIJ are “near-colorless.” K and below run from slightly tinted to very-light and light shades of yellow (or brown). Let’s set aside the fact that diamonds are color-graded upside-down, viewed through the side. More on that later. […]
Instagram Influencer Median Rates
Instagram Influencer Median Rates Keywords: Social Media, Advertising, Marketing
How to Write a Press Release
An effective public relations strategy is a foundational piece of a business’s success. It gives companies the stage to communicate with their target audience and establish themselves as credible thought leaders in their respective industries.In addition to the myriad of marketing strategies available to businesses including social media, email marketing, and pay-per-click advertising to name […]
Summer’s Hottest Jewelry Trend Lives “ Under The Sea ”
During Las Vegas Jewelry Week, one of the most distinctive trends to emerge was one that embraced sea life, beach motifs (including sun, waves, and water), and all things mermaid (almost certainly owing to the chatter surrounding Disney’s remake of The Little Mermaid, which opened over Memorial Day Weekend). This overarching aquatic theme largely translated […]
Attitudes of Engaged Couples
Attitudes of Engaged Couples Keywords: Market Research, Wedding, Bridal, Engagement