Blogs
Marketing Channels with the Highest ROI
Marketing Channels with the Highest ROI Keywords: e-commerce, shopping, retail, advertising, ads
Platinum Can Heal Itself
Scientists for the first time have witnessed pieces of metal crack, then fuse back together without any human intervention, overturning fundamental scientific theories in the process. If the newly discovered phenomenon can be harnessed, it could usher in an engineering revolution — one in which self-healing engines, bridges and airplanes could reverse damage caused by […]
2023 Retail Security Survey
2023 Retail Security Survey Keywords: e-commerce, shopping, security, retail
A Very Visual Holiday
Jewelry is a visual industry, and there’s no better time to go all out with jaw-dropping jewelry visuals than holiday sales. Thankfully, many manufacturers are prepared to arm retail accounts with the high-quality imagery they need to close sales. Professional photography of both product and lifestyle images are the DNA of sales, period, but these […]
A Guide to Tarnish and How to Remove It
In this guide, you’ll get an overview of what tarnish is, how to prevent its spread and some techniques for removing it once it’s formed. Tarnish—the bane of the jeweler’s bench. If you work with sterling silver, it’s not a matter of “if” you’ll encounter tarnish, but “when.” Fortunately, you can help to safeguard your sterling jewelry […]
Meta’s Guide to Holiday Advertising
Meta’s Guide to Holiday Advertising Keywords: e-commerce, shopping, advertising, facebook, meta
Gemstones and Refraction Testing Liquids
Gemstones and Refraction Testing Liquids Keywords: gemstone measurement
Travel Guide to the World’s Most Famous Diamonds
When Harry Winston donated the legendary Hope Diamond to the Museum of Natural History in Washington, D.C. in 1958, he mailed the stone via the United States postal service for $2.44. That was a seemingly risky move considering that the 45.52-carat steely blue diamond has been valued by some at $200 million to $300 million; others […]
CIBJO Guide to Classifying Pearls
CIBJO Guide to Classifying Pearls Keywords: pearls, classification, akoya, cultured pearl, saltwater pearls, freshwater pearls, oriental pearls, imitation pearls, lustre, luster, molluscs, nacre, beads, Australian South Sea pearls, Philippine South Sea pearls, Asian South Sea pearls. Tahitian Black lipped pearls, mother-of-pearl, Fijian Pearl Oyster, Gulf (Basra) Ceylon pearl oyster, Atlantic pearl oyster, Akoya pearl oyster, Mexican […]
Tools for Success
Beyond beautiful jewelry, successful brands know that it’s critical to arm retailers with other types of assets for fourth-quarter success. Think about marketing and everything that helps promote jewelry, from catalogs to professional images. Shefi Diamonds offers its retailers a wide array of marketing materials, from window clings to Duratrans and social media posts, […]