The Plumb Club’s April Podcast Helps Retailers Educate Consumers

New York – The Plumb Club’s most recent Industry & Market Insights illustrated a significant uptick in consumer awareness of lab grown diamonds. 84% of consumers now say they are aware of the choice of lab grown diamonds. There was growth of 13% in consumers that said they understand the differences between lab grown and mined diamonds. 65% of the consumers surveyed said they would consider purchasing lab grown diamonds in fashion pieces and 74% said they would be open to giving or receiving a lab grown engagement ring from their partner.

The Plumb Club’s Podcast for April focuses on helping retailers understand that there is a distinct customer for both natural and lab grown diamond categories in the marketplace and, by providing consumers with an education on both options, the retailer can help create an informed and repeat customer. The following podcast has now been posted:

Natural Diamonds & Lab Grown Diamonds: A Customer for Both: One of the most continual conversations in the jewelry industry today revolves around diamonds – both natural and lab grown. Joel Hakimi, an executive at CH Hakimi, helps the listener understand how these two categories are not competing in the marketplace, in fact they are coexisting with a distinct customer for each. Hakimi talks about the journey of natural diamonds and the rise of lab grown diamonds. He describes how today’s customer wants to understand a diamond’s origin, as well as its impact and sustainability, and  provides insights into the pricing and benefits of both. Further, he underscores that retailers who can offer a balanced and educational experience on both categories enabling consumers to make an informed choice that builds trust and repeat business.

 Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.