Retailer E-Commerce & Online Strategies are the Focus
of the TPC’s February Podcasts

New York – The educational Plumb Club monthly podcast postings for February have just been added to the learning library. These podcasts provide retailers with crucial insights to help with online and e-commerce strategies. Not only will retailers learn how they can best invest in their website, but they will also get detailed advice on key areas critical to their online sales effectiveness. 

Navigating E-commerce – 3 Critical Areas that Make or Break Your Business: E-Commerce is a must to today’s retailer. Dillon Chen and Anthony Marotta illustrate the importance of 3 key areas of E-commerce that can improve sales effectiveness: quality item listings, strategic social media alignment and advertising. Dillon Chen is president, and Anthony Marotta is vice president of marketing, at PAJ/Prime Art and Jewel, a leading global manufacturer that provides jewelry solutions for the world’s top retailers since 1976.


Six Ways to Invest for Online Success: Many retailers know what it takes to make a brick-and-mortar store a success, but how can they apply those same principles to their website in order to increase sales? On behalf of Plumb Club Member Benchmark, Cheryl Kremkow, jewelry brand strategist and writer, showcases how thinking about a website as a store will improve the user shopping experience and make the retailer a better online jeweler. She shares six ways that help fine-tune the online shopping experience to make an online store more successful. Benchmark is an award-winning US based manufacturer focusing on design, speed of delivery, ease of use and strong marketing support since 1973.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab:

Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.