JCK Las Vegas may be Ground Zero for jewelry product debuts, and The Plumb Club Members rose to the challenge. New collections and jewels celebrated trends of the moment and ones on the horizon.
For starters, retailers’ cautious optimism and spending inspired brands to develop price-point-sensitive jewels, including in sterling silver. Ostbye is developing such a line to bridge the price gap from silver to gold, and it’s also creating diamond pieces with 0.25 to 0.50 carats in total to appeal to fine-jewelry lovers on a budget. “These styles offer an affordable price for a higher-end look,” says Theresa Namie, merchandise manager.
Two-tone collections also speak to shoppers on a budget, which is why Chic Pistachio’s Ania Haie line unveiled a mixed-metal collection called Tough Love featuring sterling silver and 14k gold plate. Another new offering is Ania Haie’s Taking Shape collection, which features organic silhouettes, and Pop Charms. (Ania Haie pieces are sterling silver with some 14k gold plate.)
Meanwhile, the Aurelie Gi division of the brand debuted two new collections—Siren Song, with waves and pearls, and New Wave, “all swirling shapes with an edgy feel,” says Kat Whitacre, U.S. sales and marketing director. New additions were also made to the Piercing collection and in the For Keeps permanent jewelry collection, including anklets—just in time for summer. All Aurelie Gi pieces are 14k gold.
A 14-karat-gold surprise at the show was a new line made in the metal by Samuel B., of sterling silver fame. Looks include fashion basics and birthstone styles with gemstones and full-cut diamond accents. These offerings are available for order, unlike the brand’s silver designs, which are in stock for quick fulfillment. New additions were also made to its EverSpark bridal line.
And Goldstar Jewellery’s Steven Lerche, chief operating officer, unveiled new wedding ring inserts and enhancers for its bridal clients.
“We have invested in more of these because of the growth of lab-grown diamond solitaire purchases,” he says. “And we can fill these enhancement bands with lab-grown or natural diamonds.”
IDD Luxe’s lines of SkySet fashion-forward diamond jewels and MOZÉ bridal rings are rich in best-selling styles. Given that the luxury division and both lines were created just months ago, both are new for retailers to see. “Our sales were a 50-50 split of SkySet and MOZÉ,” explains Kendra Bridelle, president of the new luxury division.
SkySet features a proprietary stone setting with little metal covering the diamonds. “SkySet gives the illusion of diamond dancing on air—the diamonds look like stars in the sky,” Bridelle adds.
Meanwhile, MOZÉ bridal designs are all about the power of two—the couple in the eyes of the consumer and maximizing inventory need and turn for the retailer. MOZÉ’s easy-to-swap-out heads can be affixed to any shank in the line without requiring a special order. Retailers can also help clients build the ring of their dreams through IDD Luxe’s virtual engagement ring builder, which enables users to change not only metal color and diamond cut but also different ring heads.
“IDD Luxe services the retailers and provides the right tools—including marketing assets—to create their own brands in store,” adds Bridelle.
From The Kingswood Company, expect to see updated packaging aligning with current trends in the beauty category, labeling in French and Spanish, and a new branded standing display with shelves that can hold “50 or more products,” explains Heather Brown, vice president of editorial and content. “The display offers merchandising flexibility and showcases any assortment of Clean + Care® products in a modern, cohesive presentation,” she adds.