White paint has been a years-long moment in the spotlight, and its popularity might just keep going. But this paint option isn’t just pretty. Though it is hard to put your finger on why, white paint does a few things for its surroundings that other paint colors do not provide. These superpower elements are likely why white paint has stayed so popular for so long.
White paint is subjective. While it might not be exactly right for your jewelry space, there are plenty of other lighter color tones just as beautiful on walls, trim, ceilings, and more. But if you’re considering white walls, these extra benefits might just push you closer to making that decision.
It clears visual clutter: White just clears the mind. It allows clients to feel a little bit more relaxed, which gives them the space to make good choices. (See image above of Chrysella Jewelers of White walls, White Logo Wall & White POS & showcases)
As the absence of color, white serves as a blank slate. I use white paint in my design studio as a foundation because it makes it easier to choose other colors for décor, furnishings, and more. In a room with white walls, picking complementary colors for the other items in the space is simpler than it might be in, say, a room with light beige painted walls. As a jeweler, if you struggle to pull a room together, starting with white walls might offer the best option.
It offers an illusion of space: I believe a lot of people use white paint to create the illusion of space. If you’re working in a smaller space, white paint will immediately make it feel larger. If you’re working in a large space, it will open it up even more. (See image below as part of Chrysella Fine Jewelry & Diamonds showroom with white showcases.)
It makes us feel good: After all, who does not want to feel good when shopping for jewelry?
Picture the white wedding dress or the white dove. In the psychology of color, white symbolizes peace and purity–feelings most people are drawn too. People might not cognitively realize that white is the presence of light. Also, white gives us a lot of light in our homes, and that makes us feel good.
White paint can do a lot more than just make your walls look fresh. Bring it into your jewelry store and you might be able to take advantage of some of these surprising superpower’s elements, too. (See image below of Chrysella Fine Jewelry & Diamonds white POS and attractive white logo, which adds to clients feeling good about shopping and checking out for their jewelry.)
About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won over 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit lesliemcgwire.com for more information.