First impressions speak volumes in any retail space. A great way to maximize this effect is by creating an accent wall. For those who are unfamiliar, an accent wall is any wall painted or designed differently than the other walls. Because playing on the fact that most of your customers experiences are based on sight, doing whatever you can do to get visual creative experiences on your accent walls are very important. In turn, this causes your customers to trust your brands and jewelry merchandise. If you build that sense of trust, this could convert the one-time shopper into a loyal repeat customer.
Branding plays an important role in the success of the store’s business. Many times, your logo is placed on an accent wall. See the metallic painted wall in Kelley Jewelers in Weatherford, Oklahoma. The paint reflects the light and gives the wall a unique look.
A higher end option is to use stone, brick, wood, tile, or a plaster material. The use of plaster materials at both Lucido Fine Jewelry Stores in Sterling Heights, Michigan and in Rochester, Michigan added a strong statement for the clients. One of the beige color tufted walls used for the diamond rooms coordinated with the other colors of the store.
In Lucido Fine Jewelry’s Rochester store, the same tufted plaster material in the owner’s office and painted the other wall a blue color.
There are so many beautiful options to make the accent walls stand out. Have fun with accent walls and change the look every 3 years to give a new feeling to the store your valued clients.
About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail space, salons, resorts, spas, and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design for the jewelry, salon, and spas industries.