In addition to Valentine’s Day, February is full of national days that celebrate some of the joys of life. Each of these social media holidays is an opportunity to share content to engage your fans and attract new followers. Think of these holidays as a chance to promote your brand in a relevant way and join the conversations taking place among members of your target audience.
You’ll find holidays for nearly every day of February. Narrow your own calendar down to focus on the holidays that mean the most to you and your customers. If you can connect the holiday to your store, you’ll create more engagement. For example, you could post your favorite red carpet jewelry looks of the SAG Awards or offer customers wine on National Drink Wine Day.
To make the most of these opportunities, post early in the morning so your followers see you as leading the celebration, not just jumping on the bandwagon. Make sure you use the holiday hashtag to attract a wider audience.
You’ll also want to post content about February’s birthstone, amethyst. Remember that February birthdays can also be celebrated with the zodiac gemstones for the month: garnet for Aquarius and amethyst for Pisces.
February Social Media Holidays
February is Black History Month
February 1: Lunar New Year #LunarNewYear #YearoftheTiger #HappyNewYear
February 2: International Groundhog Day #GroundhogDay
February 3: Golden Retriever Day #GoldenRetriever #GoldenRetrieverDay
February 4: National Wear Red Day #WearRed #WearRedDay
February 9: National Pizza Day #NationalPizzaDay
February 13: Superbowl Sunday #SBLV #SuperBowlSunday #SuperBowl
February 14: Valentine’s Day #ValentinesDay
February 15: Lantern Festival #LanternFestival
February 17: Random Acts of Kindness Day #RandomActsofKindnessDay #KindnessDay
February 18: National Drink Wine Day #NationalDrinkWineDay #DrinkWine #WineTasting #WineLover
February 20: National Muffin Day #NationalMuffinDay #Muffin
February 20: Love Your Pet Day #LoveYourPetDay
February 21: Presidents’ Day #PresidentsDay
February 22: National Margarita Day #NationalMargaritaDay
February 27: SAG Awards #SAGAwards