The DPA reviewed their full year of activity in the US market, which saw the development of a new self-purchase campaign, robust media plan, and successful strategic initiatives. They shared the measured impact of their “Real is Rare. Real is a Diamond” programs to date, important consumer insights, and their plans for the remainder of the year.
Speaker: Shep Hyken – Customer Service and Experience Expert, Best Selling Author and National Speakers Association Hall of Fame Inductee
In a world where providing a great product is not enough, the customer experience is what will set you apart from your competition and the tipping point that makes the sale.
This presentation, customized for the Jewelry Retailer, provided strategies and tactics that can be used immediately in store to deliver amazing customer service, improve customer engagement, manage the customer experience and create fierce customer loyalty.
Immediately following the presentation, each attendee that visited the Plumb Club Pavilion received a complimentary signed copy of Mr. Hyken’s book “The Convenience Revolution” and access to his online course: Five Ways to Create an Amazing Customer Experience, as well as a photo opportunity with the author.