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Category: Trends

Top Ten Tips: Color Diamonds & Color Pearls - August 31, 2012

Posted in: Fashion, Trends

Color diamonds and color pearls are slated to be the mega sellers of the 2012/13 season – this month Top Ten Tips look at ways to make sure your color treasures are not only coloring up the shelves and display cases – but adding some very ‘on-trend’ green to the tills. 1). Become One Of

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Color Diamonds & Pearls: Marketing the Magic - August 24, 2012

Posted in: Fashion, Trends

Natural color diamonds and color pearls are some of the upcoming season’s predicted mega-sellers. With the emphasis on nature inspired themes, these jewels are perfect fits for the designs, demands and desires for treasures created by nature. What Color Is An Affordable Aspiration? As with many of nature’s gems, consumers are often in the dark

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Pearls: Flapping In Color - August 15, 2012

Posted in: Fashion, Trends

This season, when it comes to super-trends, think ‘G’.  The Great Gatsby. The movie’s buzz already has the fashion industry alight. Recent catwalk shows in Milan, Paris and London were awash with Art-Deco inspired outfits. For the 2012/13 season – flapper is the by-word for the ultimate fashion-fix. Quite simply, this season, when it comes

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Color Diamonds and Color Pearls - August 7, 2012

Posted in: Fashion, Trends

Diamonds and Pearls – two of the most popular jewels on the market. Historically when consumers were looking for a diamond or pearl set jewelry piece, they automatically assumed they had a choice of white, white or white. But strong marketing campaigns, a greater awareness of color trends and emphasis on individuality has, and is,

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Top Ten Tips: Social Media Success At Your Fingertips - July 31, 2012

Posted in: Strategy, Tactics, Trends
Series: Social Media - 3 of 4

Whether you’re a social media newbie or a semi-pro, there is a niche and opportunity for every brand on the plethora of social networking sites that are dominating the public’s attention. From ‘must-be on’s’, such as Facebook and Twitter, to the latest and greatest social shopping sites, this month’s Top Ten Tips will make sure

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Do you ‘Fancy’ a ‘Twitter’? - July 25, 2012

Posted in: Strategy, Tactics, Trends
Series: Social Media - 3 of 4

Last week we took a quick look at the which, what and hows of using Pinterest, Google Plus and Facebook to promote your business. This week, TheFancy and Twitter come under the spotlight as we discover how to get the best return on your social media investment. Does TheFancy Take Your Fancy? TheFancy is very

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Pinterest – Google Plus – Facebook: What Can They Really Do For Your Business? - July 17, 2012

Posted in: Strategy, Tactics, Trends
Series: Social Media - 2 of 4

Following last week’s theme, let’s continue talking about the Kardashians. Just when you think there can’t be any more of them, another one pops up from nowhere, doing something to grab their extended 15 minutes of fame. The thing is, you’re not really quite sure what it is they’re doing. And yes, that was another

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What’s Your Social Media Strategy? - July 9, 2012

Posted in: Strategy, Tactics, Trends
Series: Social Media - 1 of 4

Social Media – What’s it all about, Alfie? Just when you think you’re coming to grips with how, what, where and why – it changes. Blogs, Facebook, Twitter, – that’s fine you say, but then comes along Google Plus, Pinterest and you’re back to the books learning what’s-what and whether it’s worth it. And just

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Top Ten Tips: Color, Customize and Cut - April 30, 2012

Posted in: Trends
Series: Color, Customize and Cut - 1 of 4

Imagine you could know exactly what styles, shapes, stones and settings will convert a browser to a buyer – a maybe to a definitely – and ‘I’ll be back’ to ‘I’ll take the set’. Read on and imagine no longer. This month’s Top Ten Tips takes a look at the colors, settings, gems and trends

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Customized Jewelry – Made For All - April 17, 2012

Posted in: Trends
Series: Color, Customize and Cut - 3 of 4

Social media has changed the zeitgeist of cultural norms. Most of the time we think of social media as an opportunity to reach a market, or a way to hone in on a self-defined demographic in a marketing voice reflective of their tastes. But social media’s influence far extends that of the marketing world –

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Gemstone Trends From The Shop Floor - April 7, 2012

Posted in: Trends
Series: Color, Customize and Cut - 2 of 4

 Big look, bold cut, brilliant color, but at a rock-bottom price – we’ve all heard the gemstone jewelry mantra that’s dominating gem talk at jewelry shows around the globe, but which are the gems that are tickling the consumers fancy in 2012? And, when it comes to a ‘bold cut’, which are the shapes and

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Banking On White Halos - April 1, 2012

Posted in: Trends
Series: Color, Customize and Cut - 1 of 4

In this month’s series of articles we take a look at the colors, settings, gems and trends that are defining the pages of the 2012 jewelrystand-outs. From white heroes to halo winners. From mass market customization to shape shifters and contemporary cuts – it’s all in the design. This season, one color has been gaining

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Fashionably Focused Imperial Pearl

Top Ten Tips: Selling To The Fashionably Focused - March 28, 2012

Posted in: Design, Fashion, Trends
Series: A Fashionable Focus - 3 of 4

Gen Y, Echo Boomers, Millennials – it doesn’t really matter what you call them, just make sure you call them into your store. These 20-30 something consumers are spending, in fact they’re spending five times more than their parents did at their age. In this market, if you’re not plugged into the demands, desires and

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