New York – As the holidays approach, it’s easy to forget that there are some key jewelry merchandise categories beyond “holiday gifts” that don’t only drive revenue for a store but will help springboard a relationship that can turn a one-time buyer into a customer for life!

The Plumb Club’s November Podcast focuses on the historical fact that the holiday season is also a kick-off to the key engagement ring time of the year. As such, it’s important that retailers are ready to leverage the holiday/engagement overlap to augment sales and build future business.  This month’s podcast is:

Selling Engagement Rings Successfully: Did you know that 1/3 of all engagements in the U.S. happen between Thanksgiving and Valentine’s Day? Customers who enter your store looking for an engagement ring are the ideal customers to build a relationship with, as they represent a lifetime of future celebrations. In this podcast, Ryan Hakimi, of C.H. Hakimi, outlines how guiding customers through the engagement ring buying experience with knowledge, patience and expertise can not only increase sales of the category, but set the store up for numerous future potential sales. He provides several insights and practical strategies to help ensure both. Additionally, he gives practical tips to create a stronger buying experience that helps build credibility and customer relationships.

Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.