The 2019 Plumb Club Breakfast at JCK Las Vegas
THE 2019 PLUMB CLUB BREAKFAST AT JCK LAS VEGAS
The Plumb Club held our annual Breakfast Symposium,
a highlight of the 2019 JCK Las Vegas Show.
The Plumb Club welcomed back the Diamond Producers Association
as the exclusive sponsor for this year’s breakfast.
Saturday, June 1st, 2019
7:15am – 9:15am Presentation at 8:00am
The Venetian Hotel / Sands Expo – Palazzo Ballroom 5th Floor
REGISTRATION IS NOW CLOSED
For videos of the full presentations below click here.
Introduction: Diamond Producers Association
Real is Rare, Real is a Diamond: The Natural Diamond Platform
The DPA reviewed their full year of activity in the US market, which saw the development of a new self-purchase campaign, robust media plan, and successful strategic initiatives. They shared the measured impact of their “Real is Rare. Real is a Diamond” programs to date, important consumer insights, and their plans for the remainder of the year.
In a world where providing a great product is not enough, the customer experience is what will set you apart from your competition and the tipping point that makes the sale.
This presentation, customized for the Jewelry Retailer, provided strategies and tactics that can be used immediately in store to deliver amazing customer service, improve customer engagement, manage the customer experience and create fierce customer loyalty.
Immediately following the presentation, each attendee that visited the Plumb Club Pavilion received a complimentary signed copy of Mr. Hyken’s book “The Convenience Revolution” and access to his online course: Five Ways to Create an Amazing Customer Experience, as well as a photo opportunity with the author.