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Effective Merchandising: What’s Shaping Men’s Bands

The Plumb Club’s May Podcast Helps Retailers with Key Category 

New York – Understanding shifts in behavior and changes in what consumers expect, especially in a key business category, can help retailers leverage the category to attract new customers, build repeat business and maximize sales. The May posting of The Plumb Club’s Podcast provides retailers with a look at the new men’s band mindset and gives insight into the various elements that are driving the category.  A new podcast has been added to the learning library. 

What’s Driving Men’s Bands in 2026: Wedding bands are a staple in a retail jeweler’s merchandise selection, but there’s been a change in the way they are perceived and acquired. The men’s band has become a considered purchase and not merely a last minute “grab and go”. Liliana Estrella and Tom Schwartz of Frederick Goldman, Inc. discuss what’s driving men’s bands. They provide insights into the shifting shopping dynamic behind the category, including the man’s desire to have a hand in both the selection and, often, the design. They cover how modern metals and metal pricing are significantly shaping the category and give expert tips on selling men’s bands from the perspectives of the in-store experience, by material, by design, and by price.

 

 Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.

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