Helping Retailers Focus on Both Creating & Meeting Consumer Desire

The Plumb Club’s March Educational Podcasts are Published

New York – The Plumb Club’s March podcasts from jewelry industry experts focus on two important consumer interactions – creating awareness and stoking desire to get a customer into the store, then meeting that desire once the customer comes through the door. Each podcast highlights tools and effective tactics and both provide valuable insights retailers can use to help turn a prospect into a customer.

Digital First: What does “digital-first” mean? Barbara Garces and Regina Fiedel help the listener understand what a digital-first mindset is and how it is applied. They give valuable insight on reaching consumers effectively, while creating awareness and desire using digital tactics. Additionally, they discuss gathering feedback and valuable data using digital platforms. Further, they review a variety of digital platforms, online hubs, project planning tools and data asset systems to help retailers. Barbara Garces is the Chief Digital Officer and Regina Fiedel is the Vice President of Digital Marketing. Bulova, remains an iconic brand at the forefront of today’s timepiece industry, since being founded by Joseph Bulova in 1875.

Lab Grown Diamond – Meeting Consumer Desire: Today, consumers are coming into stores asking about lab-grown diamonds! Cora Lee Colaizzi and Tom Pautz discuss how lab-grown diamonds are inspiring this segment of diamond consumer and meeting their desire. They give essential information on the market and provide tips for retailers on how they can capitalize on the growing popularity and profitability of lab-grown diamonds. Cora Lee Colaizzi is the Marketing Director and Tom Pautz is the Lab-Grown Diamond Director for Quality Gold, a worldwide company offering more than 200,000 jewelry and gift items in-stock and available to ship same day and more than 150,000 special order items for purchase.