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Engaging Today’s Bridal Consumers: Decoding Who They Are, What They Want & How To Reach Them

The Plumb Club along with our specially selected speakers presented this crucial webinar that covered the pre-engaged market, same sex wedding couples and trends in engagement rings, wedding bands and jewelry related to this very special occasion.

Speakers:

SeverSeverineFerrari2ine Ferrari: Creator and editor-in-chief of the Engagement 101 suite of online and print media. Born in Paris, she moved to the U.S. early in her career in bridal publishing. Her French sense of style and romance has always influenced her avant-garde editorial vision and voice, allowing her to forecast future trends and changes coming to the U.S. market as well as support them. Engagement 101 has an authentic and organic voice following her creative lead. It specifically speaks to couples in committed relationships planning to get engaged in the near future. Ferrari is also a trendsetter in using social media to develop editorial content and help couples communicate when picking their engagement ring.

 

JenHeebner5Jennifer Heebner: Senior Editor JCK Magazine and JCKonline.com, has been covering fine jewelry and fashion for more than 16 years. She travels to major jewelry shows around the world to stay current with designs and follows international style trends to interpret the intersection of jewelry and fashion, and how they work hand-in-hand for seasons ahead. She helms the Style 360 blog on jckonline.com, posting gorgeous jewels, designer interviews, and other fun, topical jewelry-specific news and product details on a daily basis. Among her accolades, Heebner is a recipient of the Women’s Jewelry Association Award for Excellence in Media.

 

Bernadette-Smith2Bernadette Smith: Founder and president of the Gay Wedding Institute and 14 Stories, and award-winning author of three books including The Business of Gay Weddings: A Guide for Wedding Professionals. 14 Stories, the nation’s leading same-sex wedding planning company, has produced hundreds of gay and lesbian weddings with couples from across the nation and around the world. She is also a partner in Fourteen, a ready to wear line of suits, tuxedos and accessories tailored for same sex weddings. Media outlets including the Today Show, National Public Radio, BBC, New York Times, Washington Post, CNN, and Travel and Leisure seek her expertise.


Member Spotlight

Chatham, Inc.

Modern technology. Cutting edge design. Environmentally friendly products. Vibrant color. That’s Chatham. Our branded jewelry collection featuring lab-grown gems is as innovative as it is beautiful.

Like many a tech company, Chatham started in a garage in California. Carroll Chatham...

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