Today’s Jewelry Consumer- What the Latest Research Tells Us
Panelists discuss the recent Plumb Club survey of more than 1,000 jewelry buyers across America
New York: In a comprehensive consumer study, The Plumb Club asked more than 1,000 online respondents in the U.S. where they shop for jewelry, their design/category preferences, openness to lab-grown diamonds, effects of the pandemic on their jewelry buying, their use of technology, and more.
In this webinar, the panel discusses the fascinating conclusions of the research, which impact every U.S. retailer. Panelists included Lawrence Hess, executive director of The Plumb Club; Steven Lerche, executive vice-president of Goldstar Jewellery and member of The Plumb Club’s Next Generation Committee; and Jordan Peck, vice-president of Color Merchants/Brevani and co-chair of The Plumb Club’s Next Generation Committee. Moderated by INSTORE editor-in-chief, Trace Shelton.