How to Engage Today’s Consumer and Add Business Value through Sustainability

A Step-by-Step Retail Approach Provided by The Responsible Jewelry Council and The Plumb Club

The Plumb Club, in connection with The Responsible Jewelry Council (RJC), was pleased to present an important opportunity for retailers seeking to connect with today’s consumer entitled, “How Retailers Can Add Business Value Through Adopting a Sustainability Strategy”. The virtual presentation was held in the Jewelers Resource Center Auditorium on Thursday, October 20 at 1pm EST.

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Panelists discussed the growing importance of sustainability to consumers and how it can add business value and engage new customers. US Retailers learned about the RJC mission and retail tools that they can use to add value to their businesses. Additionally, RJC retail member case studies were shared, which highlighted the ways in which sustainability has enhanced their business and sales. Further, attendees were provided a practical step-by-step approach to help implement sustainability into their business strategy.

Panelists Included:

John Hall – Interim Executive Director is a specialist in responsible sourcing, reputation management and corporate external affairs. He has led product stewardship and sustainable development initiatives in the mining and jewelry industries for many years. Hall was a founding Board Member of the Responsible Jewelry Council and was Vice Chairman of the RJC for six years. He is also currently a Board Member of Resolve – Diamond Development Initiative and the World Diamond Council.

Suzanne Brooks – Senior Standards Manager has a 20-year background of working at FTSE listed companies in mining, chemicals, and sustainable technologies, and a top FMCG multinational. Suzanne is a stakeholder engagement specialist having supported companies implement their sustainability and business integrity standards and training programs, as well as aligning with regulatory governance and delivery on the ground.

Charlotte Stanbridge – Assistant Standards & Training Manager joined the Responsible Jewelry Council in 2021 managing member training to help RJC members understand the requirements of implementing 2019 Code of Practices & 2017 Chain of Custody standards. She has previously supported companies throughout the fashion supply chain on audit and assurances processes. In addition, she has previously worked as a jewelry buyer for a large multinational retailer, gaining cross-industry experience and understanding of the wider jewelry and watch industry and associated risks.


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